A good eCommerce strategy is characterised by a well-thought-out plan that aligns with your business goals and effectively reaches your target audience. It should encompass key elements such as product selection, pricing, user experience, and marketing tactics. 

A successful eCommerce strategy also considers the competitive landscape, customer preferences, and emerging trends. A good strategy should aim to enhance the online shopping experience, drive traffic and conversions, and foster customer loyalty.

Planning an eCommerce strategy involves several steps:

• Set clear objectives: Define your business goals and what you want to achieve with your eCommerce efforts, whether it's increased sales, brand awareness, or market expansion.
• Understand your audience: Research and segment your target audience to understand their needs, preferences, and buying behaviour.
• Choose the right platform: Select an eCommerce platform that suits your business needs, whether a hosted solution, an open-source platform, or a custom-built website.
• Product selection: Carefully curate your product offerings based on market demand, competition, and profitability.
• Pricing strategy: Determine your pricing strategy, considering factors like production costs, competitor pricing, and perceived value.
• User Experience (UX): Create an intuitive and user-friendly website that provides a seamless shopping experience, from navigation to checkout.
• Marketing plan: Develop a comprehensive marketing plan that includes SEO, social media marketing, email marketing, content creation, and paid advertising to drive traffic and conversions.
• Customer support: Implement effective customer support and communication channels to address inquiries and resolve issues promptly.
• Analytics and monitoring: Set up tools to track and measure your eCommerce performance, allowing you to make data-driven adjustments to your strategy.

The best marketing strategy for eCommerce can vary depending on your target audience, industry, and specific goals. However, effective eCommerce marketing typically includes a combination of the following:

• Search Engine Optimisation (SEO): Optimise your website for search engines to improve organic visibility and attract relevant traffic.
• Social media marketing: Utilise platforms like Facebook, Instagram, and Pinterest to reach and engage with your audience, showcasing products and promotions.
• Email marketing: Create personalised email campaigns to nurture leads, promote products, and encourage repeat purchases.
• Content marketing: Develop informative and engaging content, such as blog posts, product reviews, and videos, to educate and attract customers.
• Paid advertising: Invest in paid advertising channels like Google Ads, Facebook Ads, or sponsored listings on marketplaces like Amazon.
• Conversion Rate Optimisation (CRO): Continuously test and optimise your website and checkout process to improve conversion rates.
• Affiliate marketing: Partner with affiliates or influencers to expand your reach and promote your products to a wider audience.
• Remarketing: Use retargeting campaigns to re-engage with visitors who have shown interest but haven't completed a purchase.