Data Analytics & Strategy | Data & AI

Building a data-backed future

Unlocking the power of data and turning it into actionable insights

Solutions

Data Consulting

Discover, develop & democratise data analytics strategy across the organisation

We help customers align technical use cases and business objectives with industry experience across descriptive, diagnostic, predictive, and prescriptive analytics. Clearly defined success metrics and an iterative development approach enables business to prove business value and ROI of applying data analytics in their business operations.

Audience Segment & Insights

Reach target consumer groups through social and programmatic platforms

Uncover targeted personas and consumer behaviors with our first in-region, largest mobile-first powered data set of 400M unique profiles, 1M places of interests, and 1M unique apps. We help you define personas based on your business and uncover insights with tailored dashboards. Integrate with your social and ad networks for more accurate targeting and conversions.

Data Provisioning & Enrichment

Enrich and hydrate your first party customer data  with additional consumer attributes

Expand existing pool of addressable consumers and enrich existing customer data with new insights on psychographic behaviour, demographic information, interests, and mobility patterns. The datasets empowers you with actionable insights, enabling precision targeting and sophisticated market strategies that elevate consumer engagement to new heights.

Enterprise Analytics

Empower predicitve insights that drive strategic business decisions

Accelerate delivery of data-led business impact leveraging our end-to-end data science and machine learning expertise. We help develop custom reporting and CXO dashboards, recommendation and prediction engines,  LLM, computer vision, and  GenAI solutions. Democratise insights across departments with our data governance and security frameworks.

CoPilot for Customer Segmentation​

Introducing CoPilot for XACT Data Segments

ADA’s XACT Segments – an extensive coverage of consumer behavioral data across 9 Markets with 400M unique profiles, 1M places of interests, and 1M unique apps – are now available to you on Databricks Marketplace.

Supercharge your strategy and targeting.

Our Partners

Insights