Quick Wins for Conversion Rate Optimisation

Businesses are striving to maximise their online presence and convert visitors into loyal customers. While implementing comprehensive CRO strategies may seem daunting, there are several low-hanging fruits that can yield quick wins and significantly improve conversion rates. This blog explores a range of simple changes, such as optimising website speed, enhancing the checkout process, and adding social proof to product pages, and explains how these tweaks can have a substantial impact on driving conversions.

Optimising website speed 

In an era where attention spans are shrinking, website speed plays a critical role in Conversion Rate Optimisation. Slow-loading websites frustrate visitors, leading to higher bounce rates and lost conversions. By implementing the following optimisations, businesses can ensure a seamless user experience that encourages visitors to stay and convert:

1. Minimise HTTP requests

Reducing the number of HTTP requests by optimising and combining CSS and JavaScript files can significantly enhance page load times.

2. Image optimisation

Compressing images and leveraging next-gen image formats without compromising quality helps reduce file sizes, leading to faster load times.

3. Content delivery network (CDN)

Employing a CDN ensures that content is delivered from a server closest to the user, improving load times for visitors across different geographical locations.


Streamlining the checkout process 

A cumbersome and complex checkout process often leads to cart abandonment, negatively impacting conversion rates. By making the checkout experience direct and simple, businesses can swiftly convert more visitors into customers:

1. Guest checkout option

Offering a guest checkout option removes the barrier of mandatory account creation, enabling faster and frictionless transactions.

2. Clear progress indicators

Clearly displaying the steps involved in the checkout process provides transparency and reduces user anxiety.

3. Autofill and autofocus

Implementing auto-fill features for forms and using autofocus on key fields streamline the checkout process, minimising manual effort for customers. 


Adding social proof to product pages 

Influencing potential customers with social proof can be a powerful driver for conversion rates. By leveraging the following techniques, businesses can instil confidence and trust in their offerings:

1. Customer reviews and ratings

Displaying genuine customer reviews and ratings on product pages provides social validation and helps potential buyers make informed decisions.

2. Testimonials and case studies

Showcasing success stories and testimonials from satisfied customers establishes credibility and builds trust in the brand.

3. Trust seals and badges

Incorporating trust seals, security badges, and certifications (e.g., SSL certificates, payment gateway logos) enhances customer confidence in the safety of their personal and financial information.


Achieving a higher conversion rate does not necessarily require complex strategies or extensive resources. By focusing on quick wins through simple changes, businesses can swiftly turn visitors to customers. From website speed optimisation to streamlining the checkout process and incorporating social proof on product pages, these tweaks have the potential to significantly impact conversion rates. Remember, consistently monitoring and analysing customer behaviour is crucial to understanding the effectiveness of these changes and making further improvements. through these quick wins, businesses can pave the way for long-term success and profitability in the ever-evolving digital marketplace.


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