We increased SIM activations and boosted engagement through Mobile Legends integration for Yoodo

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Problem Statement

Yoodo needed to increase new user activations and long-term retention in a competitive telco market with limited brand awareness.

Insights

Yoodo targeted tech-savvy Millennials and Gen Z, aligning with its digital-only service and youthful brand. Emphasising mobile gaming conversions, Yoodo leveraged young users' engagement with mobile games, supported by its Mobile Legends esports team.

Strategy

ADA integrated Mobile Legends Bang Bang(MLBB) into the campaign, offering exclusive rewards upon sign-up. The strategy used Meta and Programmatic Channels, custom data plans, and budget-friendly options. ADA utilised data from their DMP, XACT, for precise targeting and optimisation.

Execution

•Utilised Meta, Programmatic Channels, TikTok, and YouTube for high reach and targeted engagement.

•Used promotion-focused visuals and in-app rewards tailored for gamers.

•Leveraged ADA’s XACT insights for precise targeting and real-time optimisation.

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