Boost profitability with ADA's Strategic Pricing Solution, driving 24% order rate increase & 8% revenue boost.
We elevated profit margins of a leading Food Delivery & Quick Commerce brand with our Strategic Pricing Solution
Results
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Execution
The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their technology and commitment to customer satisfaction
The client was losing ground to competitors' pricing strategies, impacting customer retention and market share, while needing to boost these metrics without compromising on profitability.
ADA helped to develop a cashback discounting framework categorizing customers into buckets based on their purchase frequency, and offering tailored cashback incentives that expire within a few days to encourage quicker repeat orders.
The implementation of this framework resulted in a 24% increase in order rate among targeted customers, a 6% rise in overall orders, and a 8% boost in revenue, while maintaining a cost per incremental order well below the set threshold, signifying enhanced profitability and market presence.
