ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan​

The Results

{{stats-component}}

‍

The Execution

The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions. ​

The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with. ​

ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.​

‍

The Approach

‍

‍

‍