BonusLink shifted from physical cards to digital, using ADA's data-driven campaign to engage diverse audiences and increase app usage among younger users.
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Problem Statement
BonusLink needed to transition from physical loyalty cards to a digital platform to engage younger Malaysians.
Insights
BonusLink targeted a diverse audience to transition from physical cards to digital app users, retaining loyal customers while acquiring new ones. Focusing on Baby Boomers, frequent Shell patrons,Generation Y, and bargain hunters, they blended tradition with innovation,leveraging familiarity and value. Targeting tech-savvy younger generations ensured room for future growth.
Strategy
ADA used data insights from XACT to refine targeting strategies and crafted custom creatives for different segments. A compelling welcome offer incentivised app installations and registrations. Continuous optimisation ensured sustained success.
Execution
•Custom Creatives: Tailored imagery and messaging for different segments, optimised through A/B testing.
•Real-Time Optimisation: Continuous monitoring and refinement of targeting, messaging, and incentives.
•Precision Targeting: Data-driven techniques to identify and convert high-propensity users
