OCBC's Continued Journey with ADA: A Testament to Four Years of Success

JAKARTA - November 3, 2023 - In a resounding testament to their enduring partnership, Bank OCBC NISP and ADA are marking four years of continuous collaboration, defined by transformative achievements and the promise of an even more prosperous future.

A Four-Year Journey of Transformation

Over the span of four years, Bank OCBC NISP and ADA have transitioned from visionary partners into an unstoppable force in user acquisition. This remarkable journey has been fuelled by strong digital strategy from ADA and unwavering product innovation from Bank OCBC NISP. Together, they've not just adapted to change; they've molded it, redefining the way banking is experienced across key digital touchpoints of the user journey in an ever-evolving digital landscape.

One of the hallmarks of this partnership is the exceptional projects they have undertaken. The NYALA #SAVE20 Campaign, powered by Director Mix, not only garnered two prestigious awards from Youtube Works but also secured the bronze award for Excellence in Communication at the Marketing Excellence Awards in 2022.

A success story:  Exceptional Results speak for themselves

Strategic audience segmentation, outcome-based campaigns, and a seamless user journey have been at the core of their success. ADA's innovative strategies have set Bank OCBC NISP apart, driving market differentiation, data-driven decision-making, and customer-centric innovations.

The results speak volumes. By focusing investments on best-performing channels and maximizing outcome-based campaigns, the partnership achieved a remarkable 67% reduction in Cost Per Acquisition (CPA) compared to H1 2022. Moreover, their consolidated full-funnel marketing strategy delivered a staggering 72% increase in New-to-Bank (NTB) volume. The 2023 1st awareness campaign also witnessed a 7% lift in Brand Awareness, 7% lift in Ever Usage, and a 6% lift in Consideration to Purchase, based on BLS from Pulse.

Nurturing a Shared Vision for the Future

As they celebrate four years of success, Bank OCBC NISP and ADA are unwavering in their commitment to a shared long-term vision. This vision now encompasses fresh perspectives on innovation, enhanced customer engagement, and sustainable practices. It signifies their ability to remain dynamic and forward-looking in a rapidly evolving industry.

EVP Marketing and Lifestyle Business Division Head Bank OCBC NISP Amir Widjaya attested, “The #NYALACard campaign stands as a prime example of resounding success. This initiative played an indispensable role in our pursuit of accommodating the seamless demands of millennials and Gen Z, whether it be in their daily local transactions or during their globetrotting adventrues. Our collaboration with ADA’s team, consisting of not just capable but also unwaveringly dedicated experts, fostered a harmonious environment that propelled us steadfastly toward our objectives.”

As Bank OCBC NISP and ADA embark on the journey ahead, they do so with innovation, resilience, and a shared vision that promises to reshape the banking landscape, elevate customer experiences, and leave an indelible mark on the industry. This partnership is poised to thrive, inspire, and succeed for years to come.

About ADA

ADA provides services that enable enterprises and brands to drive top line growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:

1. Marketing Solutions: provides performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; creative solutions to drive user engagement and conversation rates; and marketing technology transformation involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.
   
   
2. Digital Commerce Solutions: provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites.
   
   
3. Customer Engagement Solutions: used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications.
   
   
4. Data & AI: enables brands to unlock the power of data through data engineering, analytics, strategy and management for seamless problem solving and enhanced business outcomes.

ADA, which operates 13 offices across Asia with approximately 1,400 employees, was formed in 2018 and is headquartered in Singapore and Malaysia.

About OCBC

Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. Bank has track record that is proven toughness. Established for more than 82 years, bank OCBC NISP is one of the 10 largest banks in Indonesia, and Bank OCBC NISP is one of the banks with the highest credit ratings in Indonesia, namely AAA(idn)/stable from PT Fitch Ratings Indonesia. In addition, Bank OCBC NISP is the first bank in Indonesia to receive environmentally and gender-based financing from the International Finance Corporation (IFC). Bank OCBC NISP continues its solid performance and has the vision to realize customers' aspirations by providing comprehensive financial service solutions.

It is reflected in the Bank's assets reached IDR 245 trillion, an increase of 10% YoY in Semester I-2023. As of 30 June 2023, Bank OCBC NISP serves customers through 199 office networks in 54 cities in Indonesia. Furthermore, customers could conduct transaction through the Bank's 491 ATM, more than 90,000 ATM networks in Indonesia, and connected to more than 600 OCBC Group ATM networks in Singapore and Malaysia. Bank OCBC NISP also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. Bank always implementing a consistent and sustainable business strategy, accompanied by digital optimization.