Win hearts and minds on TikTok with a branded #Hashtag Challenge to remember.

TikTok may be the GOAT, but many brands are still missing out on the action. They shouldn’t be – with a billion users and counting, TikTok is the most potent force in marketing today. TikTok #HashtagChallenge: 5 Keys to a Great Brand Campaign delves into the biggest levers brands can pull to launch successful hashtag campaigns that boost brand affinity, customer loyalty, and revenue.

This guide shows marketers how to:

• Create momentum with users
• Hone ideas that catch fire
• Double-down on engagement
• Leverage TikTok Spark Ads
• Invest in retargeted promotion