Building a customer-centric culture is essential for long-term success. It begins with fostering a mindset where every employee recognises the importance of customer satisfaction. 

Providing comprehensive training on customer service principles and values ensures that employees understand the significance of prioritising the customer's needs. Implementing customer feedback loops and recognising and rewarding employees for exceptional customer service further reinforces this culture. 

Moreover, aligning key performance indicators (KPIs) with customer satisfaction metrics encourages employees to strive for service excellence. By instilling a customer-centric ethos at every level, businesses can create a positive internal culture that translates into exceptional customer experiences.

Handling high volumes of customer inquiries during peak periods requires strategic planning. Implementing a ticketing system allows businesses to organise and prioritise incoming queries efficiently. 

Offering self-service options, such as detailed FAQs or instructional guides on the website, can help customers find answers independently. Additionally, businesses can employ chatbots to handle routine inquiries, freeing up human resources to address more complex issues. 

Proactively communicating with customers about expected response times during peak periods manages expectations and reduces frustration. Ensuring that customer service teams are adequately staffed and trained for peak periods is vital for maintaining service quality and customer satisfaction.

Incorporating social responsibility into customer service is a powerful way for businesses to make a positive impact. Firstly, businesses can align with ethical and sustainable practices in their operations, products, and services. Communicating these efforts to customers fosters a positive brand image. 

Supporting social causes or charitable initiatives and involving customers in these efforts through donations or community projects can enhance the overall customer experience. Transparency about corporate social responsibility (CSR) initiatives builds trust and resonates with socially conscious consumers. 

By integrating social responsibility into their customer service approach, businesses demonstrate a commitment to making a meaningful contribution to society.