Picture this: You're in contact with your favourite brand, trying to get your hands on the latest apparel for the season. If we were to put ourselves in the shoes of our customers, which of the following would you prefer?
The one on the right, yes?
Often during a conversation, customers will first identify and recognise the contact's name before chatting or enquiring further. The WhatsApp green tick that appears next to your brand's display name is one of the simplest yet effective ways to win customer trust. It's a symbol that proves your business account has been verified.
While many businesses have activated their WhatsApp Business Account on their mobile phones, not all are eligible for the coveted green verification tick. This symbol of exclusivity and credibility can only be obtained by undergoing a rigorous process that involves API activation and background checking. Merely activating your business account does not guarantee the acquisition of the green tick.
So, what should you do to get it?
1. Enable your WhatsApp Business Platform
Only business accounts that use the WhatsApp Business Platform are eligible to apply for the green tick. It requires several verifications, including submitting relevant business information and creating a Facebook Business Manager account. The process will take a few days' time.
2. Apply for verification through WhatsApp Business Solution Provider
WhatsApp has a set of criteria for businesses to fulfill in order to obtain the green tick. Registration will take up approximately 7 days, at max. You will receive a confirmation if your registration is successful.
3. Getting your business account verified
The green tick serves as an indicator to customers that the messages they receive are from your brand's official account. Once your business account is verified, the green tick will appear next to your display name.
Where do you go from here?
Now that you can engage with your customers on a personal level, it's crucial to delight them by providing a personalised, seamless, and faster customer experience on WhatsApp.
As a WhatsApp Business Solution Provider, we are committed to assisting businesses in thriving by improving their customer experience. Contact us for an end-to-end, hassle-free, and easy implementation today!