Marketing Technology & Digital Marketing Transformation Tools in Banking & Financial Services
Unleash the power of Digital Marketing Transformation in Banking & Financial Services.
In the post-pandemic landscape, banking, financial services, and insurance (BFSI) brands face increasing pressure to deliver a superior customer experience via digital touch points. Digital by Design: A Handbook for Banking & Financial Services provides marketers in BFSI with industry-specific strategies to win customers’ hearts and minds through the use of data and personalisation.
This handbook contains relevant insights and frameworks for: