ada | Data Driven Digital Marketing Agency & Consultancy

Our Integrated Approach

Integrated Planning and Delivery

Our Agency Practice is structured to provide end-to-end solutions encompassing the best of media….

Our Agency Practice is structured to provide end-to-end solutions encompassing the best of media, creative and content. From campaign ideation, planning, strategy, execution and production to media planning and content development, our team combines creativity with technology and data science to deliver on business objectives and ROI targets. We bring creative, media and content strategies to life through a range of tools powered by data across all online and offline channels.

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Deep Media Integration

Our team of over 200+ people across Asia are specialists in digital, and focused on helping brands deliver optimum media spends across digital to meet ROI and…

Our team of over 200+ people across Asia are specialists in digital, and focused on helping brands deliver optimum media spends across digital to meet ROI and marketing goals. Leveraging our extensive network of publishers and platforms, we enable our clients to reach consumers at the right place and at the right time. Through partnerships with publishers like iflix, we have access to an extensive range of brand-safe premium inventory for advertisers to create highly targeted and efficient campaigns rooted in first-party and contextual data. Our strategy, planning and performance teams are focused on delivering on your KPIs. From campaign set up through optimisation, reporting, and insights, the team is dedicated to delivering on ROI for every campaign and translating strategic objectives into your best campaigns.

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Merged Analytics

We make successful audience targeting a reality on the strength of our data. We use 1st, 2nd & 3rd party data to segment and target audiences. Our tech…

We make successful audience targeting a reality on the strength of our data. We use 1st, 2nd & 3rd party data to segment and target audiences. Our tech platform is designed to drive transparency and efficiency in media buys and performance by tracking over 200 attributes (raw & derived) over 41 M unique devices (daily) and over 280Nm (monthly). We take the guesswork out of advertising through smart technology that ensure intelligence tags are added automatically to identify more effective data sets. Leveraging AI and machine learning, we can understand each consumer segment deeply and automate the crafting of tailored digital-first creatives at scale and speed. Our technology practice includes Intelligence Machine (IM) – an AI-powered media intelligence platform that tells you what videos to create for your social channels like YouTube.

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What makes
us different?

Ours is a story of disruption, growth, change and evolution. We are an integrated digital business that combines the best of data science, technology, creative & content, to disrupt marketing for brands and businesses across Asia.

In a time of unprecedented change and rapid growth – it’s all about the consumer – how to reach them, engage them, inspire them. This requires more than quality data, great creative, or cutting-edge technology. It requires all of it, united under one vision to achieve a common goal – to drive marketing transformation for businesses.

Our seamless offerings in data science, technology, and creative connect to form a powerful digital ecosystem designed to achieve both business and marketing objectives. We do this by bringing together strategic insight, holistic media planning, access to consumers, data analytics, proprietary technologies and creative services, powered by telco enabled data.

Our offerings and services are powered by our people. We are a team of 250+ people comprising data experts, growth hackers, advertising visionaries, number crunchers, across ten countries in Asia Pacific, headquartered out of Malaysia.

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Data Powered

We are the largest independent data powered digital marketing agency in the region; powered by our own DMP which combines ad exchange data, telco data and other third-party data. This helps us derive more than 200 attributes across 280 million consumers in the region, giving us capability to deliver razor-sharp media & creative planning, strategy and execution.

Breaking Silos of Media & Creative

In the age of disruptive technologies, different ways of working are being created, where a siloed approach is an impediment to success. Our data first approach informs all our media and creative solutions helping us deliver content, context, and audience as a seamless single solution.

Automated Optimization

We automate routine campaign management and machine learning to optimise media spends and creative design. Artificial Intelligence and other future-forward technologies fuelled by data drives our automation process without a loss in quality, reducing error and wastage in the process.

Outcome Driven

In a fragmented digital world, there is an urgent need for digital to be accountable and deliver business outcomes. We deploy industry experts to deeply understand the customer journey, use sophisticated proprietary targeting and remarketing tools and use best in class dynamic creative delivery and testing systems to ensure we deliver risk-free, tangible outcomes to our clients.