Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

Data & AI

Data Analytics

India

Retail

ADA's ML-driven CLV model cuts churn by 8% and lifts CLV-based revenue by 20% for a leading retail brand

The Results

‍

The Execution

The client faced a challenge with the lack of predictive insights into customer spending, leading to uncertainties in strategic decisions, and inefficient customer segmentation, causing suboptimal retention strategies and marketing inefficiencies.

ADA helped to implement a machine learning-driven Customer Lifetime Value (CLV) model, intricately forecasting customer spend and churn, which, alongside Salesforce integration, enhanced targeted marketing efforts and enabled data-driven decision-making to significantly improve customer retention and sales outcomes.

The new model resulted in an 8% reduction in churn rates, a 20% increase in revenue from CLV-based marketing campaigns, and a 17% boost in customer retention through personalized incentives.

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Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

The Results

The Execution

8%

17%

20%

Contents

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We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights

Ready to turn data into your competitive edge?

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

The Results

The Execution

8%

17%

20%

Contents

Related case studies

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

ADA helped a global data integrator accelerate the development of light data connectors for a 10x growth in customers

We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights​

Ready to turn data into your competitive edge?

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights