We enabled a leading global retailer to increase revenue through improved targeting and personalisation

The Results

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The Execution

Our client, a leading sporting goods retailer boasting 2,080 stores across 56 countries, offering products under 20+ distinct brands. They manage all aspects of the business, from research and design to logistics and marketing, primarily through their global retail presence.

Challenge: Enhancing Marketing and Shopping Experience Personalization

Our client faced challenges with inefficient targeting of marketing campaigns and a lack of personalized shopping experiences. This led to lower engagement, reduced conversion rates, and decreased customer satisfaction.

By leveraging individual sports preferences, personalized campaigns, and tailored product recommendations, our client aimed to maximize revenue and stay competitive.