Increase average order value through cross-selling. Learn how strategic product bundling helped achieve an 81% increase in customers purchasing more in 3 months
The Results
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The Execution
A prominent online retailer, with an extensive catalogue of over 1 million SKUs, has established itself as a leader in the Beauty and Personal Care (BPC) market. Despite a broad product range and a substantial customer base, the company recognized an opportunity to optimize its marketing strategy by leveraging cross-selling techniques.
The key challenge for the company was to effectively cross-sell products within its BPC category. Customers purchasing from one sub-category often did not explore other relevant products that could complement their initial purchase. The company aimed to increase the average order value and boost revenue by incentivizing customers to shop across multiple BPC sub-categories.
The Approach
Leveraging ADA's market basket analysis, our approach targets improved cross-sell opportunities by:
- Data Synergy: Utilizing Data Loader, Data Mapper, and Analytics Engine to harmonize data for actionable insights.
- Affinity Intelligence: Calculating product affinity through purchase patterns, supporting smarter bundling recommendations.
- Tailored Recommendations: Feeding enhanced, personalized data into the recommendation engine to boost customer satisfaction and sales.
Our solution empowers seamless product discovery, encouraging buyers to explore and purchase across categories in BPC.
