Maximise brand insights, transform market intelligence, tackling data inaccuracies and delays with modern data platforms
ADA helped a leading digital first “House Of Brands” gain competitive market intelligence by building a modern data platform on Databricks
Results
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Execution
The customer is a leading digital-first “House of Brands” venture focusing on fostering the growth in Direct-To-Customer (D2C) in the region.
The company was previously collecting data from their managed brands manually which resulted in data in accuracies and delays in getting business insights for decision making activities. They also had no visibility on data from their managed brands ecommerce platforms and marketplaces.
ADA ran several proof-of-concepts(POC) to help evaluate the most suitable cloud platform and technologies. After consideration of price and performance, we helped the customer build an end-to-end data pipeline and data warehouse on Databricks and AWS.
The data pipelines allowed us to gather insights from many different data sources for sales, returns,inventories, and finance.
ADA also built bespoke API connectors for various ecommerce platforms to enrich collected data. We also implemented web scrapping to extract market intelligence on competitors pricing, ranking, and patterns to help drive the customers’ product strategy.
