CPA Calculator

• You understand your business goals and specific targets.
• Have an existing website or app for digital acquisition.
• Use tools like Google Analytics 4, Adobe Analytics for website analytics, and a Mobile Measurement Platform such as AppsFlyer, Adjust, Branch and Firebase for apps.

ADA will help you implement the relevant tools that fit your business objectives and goals.

ADA will help you implement the relevant tools that fit your business objectives and goals.

CPA depends on multiple factors, and ADA utilises industry standards along with our extensive historical campaign performance data to determine if your CPA is within the industry benchmark. By leveraging on years of experience and data-driven insights from running numerous campaigns across various industries, this ensures that your campaigns are optimised to achieve a competitive and effective CPA.

That's amazing! We can analyse your current insights and work to bring it down even further. By taking your current CPA calculations into consideration, we can implement strategies to potentially reduce it even more.

ADA can help you achieve a range of business outcomes depending on the industry and metrics relevant to your goals as long as the in-app events are being tracked on MMP.

ADA can help you achieve a range of business outcomes depending on the industry and metrics relevant to your goals as long as the web portal events are being tracked on web analytic tool.

To calculate CPA (Cost Per Acquisition), you divide your total media spend by the number of users acquired. For example:

However, ADA's CPA calculation considers additional factors such as market trends and historical benchmarks. This comprehensive approach ensures that our CPA assessments are accurate and reflective of the current market dynamics.

While our primary footprint is in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, South Korea, Japan, India, Bangladesh, Sri Lanka, and Cambodia, we have the capability to support your marketing efforts globally. Our extensive experience and resources allow us to deliver effective marketing solutions across different regions worldwide.

Yes, ADA has numerous success stories showcasing the impact of our solutions. You can explore some of our success stories here.

Yes, creatives are essential for the Acquisition model. They play a crucial role in attracting and engaging potential customers. ADA can advise on the specific requirements for creatives and provide guidance on creating effective assets tailored to your acquisition strategy.

We will provide you with a live dashboard to monitor performance in real time via Looker Studio. This allows you to track key metrics and gain insights into your campaign’s performance as it happens.

Several factors can impact CPA, including but not limited to:

• Target audience demographics and behavior
• Advertising platform and placement
• Bid strategies and competition levels within the market condition
• Ad content and messaging effectiveness
• Seasonality and market conditions
• Total budget and campaign duration

ADA will start by understanding your business objectives, user journey, and brand awareness. We then translate these insights into targeted marketing objectives to help you achieve your desired goals. Our approach ensures that your CPA and other marketing metrics are optimised based on a comprehensive strategy tailored to your needs.

If you would like to learn more about the acquisition model or have any other questions, please reach out to

• Umar, Head of Digital Marketing Performance & Acquisition umar.saibukandu@ada-asia.com
• Sherre, Manager of Acquisitions sherre.yeap@ada-asia.com

We will be happy to provide you with detailed information and assistance.