ADA expands its global footprint with the launch of its Tokyo branch

TOKYO, JAPAN - October 5, 2023 - ADA, the region’s largest independent data, artificial intelligence, and tech company proudly announces the opening of its latest office in Japan. As the powerhouse in data-driven solutions, ADA's foray into the Japanese market underscores its ambition to be the leading digital and data transformation partner for clients in Japan.

This expansion signifies more than just a geographic move for ADA. With strong ties to Japan through its investors Softbank Corporation and Sumitomo Corporation, ADA is poised to solidify its footprint in the Japanese market by focusing on four major areas of client impact:

Analytics and Customer Data Platforms: ADA’s strength is delivering technology in tandem with operations. The company harnesses its capabilities in CDP, data analytics, data engineering, marketing, and more, operating side-by-side with clients to drive their digital transformation.

Best-In-Class Data & AI Technology Providers: ADA nurtures close-knit collaborations with premier data and tech platforms, notably Treasure Data, to enhance and optimize clients' business outcomes.


Leveraging ADA’s Global Data & AI talent pool: With a team of 1,400 global talents, ADA promises to bring the best in machine learning, data analytics, performance marketing, and technology implementation expertise to the table.


Srinivas Gattamneni, CEO of ADA, expressed his excitement about the expansion, stating, "We aim to become the best partner for our Japanese customers in data and digital transformation. We nurture talent in the CDP, data analytics, and data engineering domains, and offer comprehensive data solutions. By fully leveraging the global team of ADA's 1,400 members, we support our clients' global expansion in areas such as machine learning, data analytics, performance marketing, and technology implementation."

On a similar note, Yosuke Shigehara, Country Director of ADA in Japan, commented, "We are a growth partner working to transform our clients' businesses by utilizing data. Our strength lies in the talent that has led data utilization in marketing over the years and the technical expertise we have cultivated in APAC. Moreover, through our strategic partnership with the SoftBank Group, we’re bringing tech partners like Treasure Data to Japanese market. We’re looking forward to amplifying the success of our Japanese clients.”

For businesses and organizations interested in learning more about ADA's offerings or collaborating with its dynamic team, the new operations in Japan stands ready to foster connections, drive growth, and lead data-driven transformations.

About ADA

ADA provides services that enable enterprises and brands to drive top line growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:

1. Marketing Solutions: provides performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; creative solutions to drive user engagement and conversation rates; and marketing technology transformation involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.
   
2. Digital Commerce Solutions: provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites.
3. Customer Engagement Solutions: used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications.
4. Data & AI: enables brands to unlock the power of data through data engineering, analytics, strategy and management for seamless problem solving and enhanced business outcomes.
   
5. ADA, which operates 13 offices across Asia with approximately 1,400 employees, was formed in 2018 and is headquartered in Singapore and Malaysia.