ADA revamped the brand's website using Shopify Plus, boosting traffic and tripling sales in 6 months after the brand struggled with stagnant ecommerce sales.
In 2021, a South Korean beauty brand was looking for revamping their dot com to increase sales. One of the key requirements was to improve the user experience for the incremental traffic due to increased marketing investments.
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Problem Statement
The brand struggled to attract the right audience to its website and witnessed e-commerce sales stagnation. They wanted to step-change sales to 3x of current levels within the next 6 months.
Strategy
ADA’s deep expertise within Beauty Category in South East Asia, and Ecommerce enablement experience with various leading Beauty brands, helped craft relevant Shopper portraits, meaningful User Journeys and Design leading to a revamped contemporary Website. ADA leveraged Shopify Plus' distinguished ‘low TCO’ advantage in providing Enterprise grade features at best value, thus enabling Brand to divert investments into Marketing to generate more traffic, without lowering ROI. ADA’s expertise in Demand Generation for Beauty category coupled with Shopify Plus’ ability to support a higher number of checkouts, skyrocketed website traffic and Sales. Shopify Plus’ ease of management as well as scalability has indeed helped ADA future proof Client’s growth.
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