Discover how an effective integrated campaign helps Philippines nutrition brand transform digitally and grow rapidly on Shopee.
In response to the profound shifts brought on by the pandemic, ADA partnered with a leading nutrition brand in the Philippines to navigate the challenges posed by retail closures and the subsequent surge in online shopping. The goal was to seamlessly transition offline customers to the brand's digital platforms while ensuring an enhanced level of convenience and customer satisfaction.
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Strategy
ADA's approach involved in-depth market analysis, leveraging industry best practices to optimize the customer experience, and deploying sophisticated customer engagement tools to identify opportunities. This was complemented by strategic media efforts, always-on thematic campaigns, and innovative pilot initiatives on platforms like Shopee. Additionally, the brand's integration into Shopee's supermarket and synergies with the ParenTeam Rewards program further expanded its reach.
Results
- FB / CPAS ROAS outpaced competing eTailer platforms by 43%
- Performance of Super Brand Day (SBD) excelled, delivering 10x growth with up to 45% contribution from new buyers
- Drove Campaign-On-Campaign improvements by 161%
- Achieved over 100% of growth for their key brands
- Promil and Promama stores experienced 125% of growth YoY
- Followers increased by 35%
- New orders grew by 1.4x
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