ADA created an exclusive website for the brand's Couture range, using Shopify Plus to boost growth and launch in 3 months, overcoming overshadowing by flagship products.
A Malaysian fashion brand was undertaking a strategic initiative to make its luxurious fashion offerings stand out and cater to the tastes of its more elite clientele while also maintain its position as the ultimate destination for ready-to-wear fashion.
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Problem Statement
The brand struggled to unlock the potential of its Premium range – Couture, intended for a more elite clientele, as it was getting overshadowed by its flagship mass offerings, thus hampering an additional revenue stream.
Strategy
ADA brainstormed creation of a new website for the Couture range to exclusively cater to an elite audience. As a leading enabler for several Fashion brands in the region, ADA leveraged its deep understanding of the premium fashion shopper in Malaysia to conceptualise a website exuding exclusivity and sophistication; conveying opulence yet with a minimalistic aesthetic, in line with the Brand ethos. To bring this to life, ADA recommended a Technology solution that can be easy to use yet support enough complexity to propel Brand’s growth ambitions and eventual scale. ADA thus partnered with Shopify Plus and leveraged its unmatched capability in being the 'Fastest to Build’ platform and seamless integrations, to launch the website within 3 months, enabling a quick go-live and immediate success post launch.
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