Discover how an integrated campaign helps an American footwear company transform digitally and grow rapidly on Shopee
Our client, a renowned American footwear company, presented ADA with an ambitious task: achieve the highest-ever single day sales on Shopee Singapore and Malaysia during the July 2022 Super Brand Day campaign. This challenge spurred us into action, focusing on three critical pillars:
i) Bring quality traffic to their Shopee stores in SG and MY, while maximising ROAS
ii) Convert them with attractive promotional tactics and best-in-class creative design
iii) Drive executional excellence through robust operations, including Customer Service
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Strategy
Utilizing ADA's proprietary DMP, XACT, along with first-party data, we identified precise target audiences and recommended optimal on and off-platform channels. The campaign was structured to generate awareness at the top of the funnel through strategically optimized campaigns. Additionally, we placed significant emphasis on delivering exceptional Customer Service.
Results
- The campaign generated more than 20x traffic in both markets, with:
- 2x ROAS uplift in SG
- 1.7x ROAS uplift in MY
- 1.7x overall ROAS uplift for the entire campaign. - Sales increased 47 times and 30 times in SG and MY respectively
- Orders increased 46 times and 27 times for SG and MY respectively
- Due to a high traffic generated and a surge in the number of orders, there was a corresponding surge in Live Chat volume:
- 2.5x increased chat volume load in MY
- 3.3x increased chat volume load in SG - Despite the increased chat volume, we delivered 99% and 98% response rates in SG & MY respectively.
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