Data-driven insights on consumer behaviour in 2020 to help brands win the 2021 Ramadan.
To navigate the uncertain 2021, we’ve created a guide to help you along your digital marketing transformation journey. Download the Blueprint for Marketers and read our award-winning secrets for your specific digital maturity level.
Re-Shaping the Thai Economy with Localised Data Insights and Analytics in the New Normal
Our ADA experts share how COVID-19 is reshaping consumer behaviour, and how brands can adapt through our series of webinars, solutions, and blog articles.
Marketers need to know about the five pitfalls that can slow down their efforts to build an efficient and effective MarTech stack.
ADA’s eCommerce Enablement experts provide a framework for succeeding in the challenging but lucrative cross-border eCommerce sector.
Major trends that will push MarTech adoption in the years ahead: end of third party cookies, integration with eCommerce, emergence of hybrid customers etc.
How Philip Bank in Cambodia reach 30K customers through SMS advertisement
How the United Nations World Food Programme in Sri Lanka uncovered the food security status of 3,000 vulnerable individuals using SMS and a reward-based approach.
How an electronic brand in Cambodia amassed 38k reach using SMS marketing by geo-targeting audiences Phnom Penh’s top districts.
The pressure to create a steady stream of quality content is higher than ever. But the faster you move, the easier it is to stumble. We hate to see bad content happen to good brands, so today we’re sharing our fixes for the worst. However, going viral is only half the success. Failing to generate positive conversion rate results could spell disaster.
Cookie-less world bring concern to most marketers. Being depended on cookies for delivering targeted campaigns, understanding the consumer behaviour, building a market segmentation, and creating the right message, cookie-less world perceived as the end of the digital marketing era. Here, we will share our point of view in how to embrace the future, as well as sharing some tips on how to prepare the 2020 digital marketing plan.
Demystifying Data’ aims to empower marketers with the knowledge of identifying gaps in sparse and unorganised data sets. Join ADA’s motley crew of data scientists, Darren Chong & Karyna Yoong, as they uncover and demystify data to better plot your business and marketing strategies in today’s digital world
