Insights
Thought Leadership
A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.
In this report, the country in focus is the Philippines. Download your copy on the useful findings from the Philippines’ telco landscape.
In this report, the country in focus is Cambodia. Download your copy on the useful findings from Cambodia’s mobile device manufacturer landscape.
In this report, the country in focus is Cambodia. Download your copy on the useful findings from Cambodia’s telco landscape.
In this report, the country in focus is Thailand. Download your copy on the useful findings from the Thailand telco landscape.
Every telecom report deep dives into a country in focus to document shifting trends and differences across the nine markets we operate in.
A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.
Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.
76% of marketers told us that economic and customer growth will slow down in 2020 – but that doesn’t mean your brand has to suffer.
COVID-19 Microsite
Our ADA experts share how COVID-19 is reshaping consumer behaviour, and how brands can adapt through our series of webinars, solutions, and blog articles.
Blog
ADA and Pinnacle Analytics uncovered 5 key shopper insights that Southeast Asian marketers should be implementing in light of the COVID-19 pandemic.
Re-Shaping the Thai Economy with Localised Data Insights and Analytics in the New Normal
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
How does consumer behavior change over long weekends while recovering from a global pandemic? Take a look at the personas and their behaviours this Merdeka.
With COVID-19, if you’re not selling digitally, you’re not acquiring customers. Here’s how your team can adapt to digital selling and adopt digital customer acquisition tools.
With COVID-19, if you’re not selling digitally, you’re not acquiring customers. Here’s how your team can adapt to digital selling and adopt digital customer acquisition tools.
How has social media changed during COVID-19 and what are the emerging trends post-pandemic that brands in Asia should be paying attention to.
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
With 375M consumer data points, we’ve analysed how COVID-19 has affected SEA. Here are the crisis personas you can immediately use for targeted marketing.
In these times, marketing doesn’t carry on as normal. However, this doesn’t mean that you pull the plug as well – you must continue to invest in your brand.
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
If you are a video creator wanting to be seen amidst the noise about the Coronavirus, here are the top 4 insights and trends you need to leverage on.
When competition is fierce in the Indonesian transportation market, we strive to provide a solution for a leading e-hailing company.
Generating B2B leads can be challenging for any industry, but we discovered that the Google Paid Search (PPC) campaign was effective in the Philippines.
We look into our data to draw insights on consumer patterns for the year-end season and which types of videos are the best to hit the sweet spot in the region.
2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.
Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.
The 4 steps you need to know to prepare better for Industry 4.0 A data-driven marketing strategy could help you prepare for the challenging era.
Peek into your competitors’ data and take your spot as the industry leader.
Peek into your competitors’ data and take your spot as the industry leader.
Gain a better understanding of your competitors and uncover business gaps by using data science.
Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.
How technology is systematically disrupting traditional agencies.
Instagram announced last week that it is testing the removal of ‘likes’ from public visibility.
What does it mean to be an agency for the future? It’s all about data and mastering the three key pillars of Persona, Philosophy, Personalisation.
An interview with Mainak Mukherjee about the Mobile Business Insights Dashboard (Mobile BID).
An interview with JS Cardinal on how much of your personal data we see.
Bilal Waris joined ADA in early 2019. He’s known for shaking things up within an organisation, and perhaps for being a bit unconventional.
Srinivas Gattamneni, CEO, talks about the missing piece of the marketing puzzle: data usage in digital advertising.
