Insights

Thought Leadership

Ramadan during COVID-19

A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.

Ramadan 2020 Data Trends for Marketers

Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.

2020 Outlook for Southeast Asian Marketers

76% of marketers told us that economic and customer growth will slow down in 2020 – but that doesn’t mean your brand has to suffer.

COVID-19 Microsite

COVID-19 Survival Guide for Brands

Our ADA experts share how COVID-19 is reshaping consumer behaviour, and how brands can adapt through our series of webinars, solutions, and blog articles.

Blog

COVID-19 Crisis Personas

With 375M consumer data points, we’ve analysed how COVID-19 has affected SEA. Here are the crisis personas you can immediately use for targeted marketing.

Best Practices for Brand Building during COVID-19

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

COVID-19 Brand Strategies Marketers Can Learn from the Philippines

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

7 Shifts In Digital Marketing You Should Keep An Eye On

2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.

4 Data-Driven Strategies for Southeast Asian Marketers | Covid-19

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

Coronavirus (COVID-19) Further Threatens Economic Decline in Southeast Asia

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

Coronavirus: Top 4 Video Analytics Trends

If you are a video creator wanting to be seen amidst the noise about the Coronavirus, here are the top 4 insights and trends you need to leverage on.

ADA Solutions: Driving Growth in a Competitive Market

When competition is fierce in the Indonesian transportation market, we strive to provide a solution for a leading e-hailing company.

Running a B2B campaign in the Philippines? Consider Google Paid Search!

Generating B2B leads can be challenging for any industry, but we discovered that the Google Paid Search (PPC) campaign was effective in the Philippines.

Unwrapping Consumer and Video Patterns for the Season

We look into our data to draw insights on consumer patterns for the year-end season and which types of videos are the best to hit the sweet spot in the region.

7 Martech Trends Of 2020

2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.

Stay on Top of Your Competition with ADA Retail Business Insights Dashboards

Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.

Industry 4.0: 4 Steps to Safeguard Your Business

The 4 steps you need to know to prepare better for Industry 4.0 A data-driven marketing strategy could help you prepare for the challenging era.

Why Your Customers’ Digital Footprints Can Tell You Exactly How Much To Spend And Where

Peek into your competitors’ data and take your spot as the industry leader.

ADA Solutions: Overtaking Customers From Competitors

Peek into your competitors’ data and take your spot as the industry leader.

How To Increase Telco Customers With Data Science

Gain a better understanding of your competitors and uncover business gaps by using data science.

How to Increase Footfall in Your Physical Outlets by Using Retail Intelligence Dashboards

Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.

Digital Has Killed The Adman

How technology is systematically disrupting traditional agencies.

Facebook’s Removing Instagram Likes – How It Affects Digital Marketing Strategy

Instagram announced last week that it is testing the removal of ‘likes’ from public visibility.

The Essential 3Ps of Digital Advertising

What does it mean to be an agency for the future? It’s all about data and mastering the three key pillars of Persona, Philosophy, Personalisation.

Competing in smartphones demands a different edge

An interview with Mainak Mukherjee about the Mobile Business Insights Dashboard (Mobile BID).

How private is our Data?

An interview with JS Cardinal on how much of your personal data we see.

Welcoming Bilal Waris as Head of Human Resources

Bilal Waris joined ADA in early 2019. He’s known for shaking things up within an organisation, and perhaps for being a bit unconventional.

The Missing Piece of the Puzzle

Srinivas Gattamneni, CEO, talks about the missing piece of the marketing puzzle: data usage in digital advertising.