Anurag has more than two decades of experience in building teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, and CRM.  He has been in leadership roles at leading integrated communication agencies – Wunderman/Possible, WPP Team P&G Asia, DDB Mudra Max, Geometry India, Draft Worldwide East Africa, managing large teams, and working with top clients like Unilever, P&G, BP, Samsung and Vodafone. While at Wunderman, he led WPP’s largest horizontal team in Asia for P&G where he built a bespoke team of integrated communications experts to manage all in-market activities for the FMCG brand. He has more than 300 local, regional and international awards to his credit, including Cannes Gold, and AMEs Asia Gold. Anurag is also a non-executive board member and advisor for a mobile start-up, Skrilo.

Adrian currently spearheads ada in Malaysia. He leads a team of solution-focused industry digital marketing & content experts which help brands to solve their business pain points through an innovative and integrated approach to digital marketing. Having a deep understanding of consumer data and insights, he and his team are able to drive a data driven approach to their clients’ campaigns and maximising ROI throughout the campaign life stage. He has delivered this for top clients across Asia – in telecommunications (Yoodo, XL, Robi, Airtel), banking digital (BCA, Commonwealth bank) and wallets cash (Boost).

His experience covers global and regional roles where he led large teams on marketing-related market entry strategies, business transformation and strategic turnaround execution for digital businesses in emerging and developing markets. His industry specialisation is in the music streaming, telecommunications and banking/ fintech sectors. He also collaborated on and managed marketing budgets in excess of $100M and across 22 different countries, bringing new digital services to over 1 billion new users.