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About Us

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 9 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

  • Providing business insights, data enrichment, and advanced analytics
  • Understanding the consumer mindset and designing data-driven creative marketing strategies
  • Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

Our Vision

We exist to make our customers and people win

Our Manifesto

At ADA, it all begins with the Data
Numbers, really. But numbers that paint pictures
Pictures of people and how they live, travel, work and play
Pictures of how they consume
Pictures that tell us stories
Armed with these staggeringly precise and insightful customer portraits
And our capability to seamlessly fuse data, media and creative
We are able to create and deliver compelling and persuasive campaigns
That deliver disproportionate business outcomes
Outcomes that are not fluffy. Or vague
Leads, acquisitions, conversions, and sales – data that measures client’s success
Because, you see, at ADA, it all ends with the Data, too.

digital marketing in malaysia

Our Values

Press Releases

ADA and Branderz Communications Announce Merger

Forming the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom.

ADA Appoints New Head of Data Analytics – Simon Samuel

ADA proving strengths in consumer insights and performance marketing.

ADA: Thai Businesses Urged to Adopt Data-Driven Marketing in Preparation for Digital Transformation

A subsidiary of listed Axiata Group, ADA see itself as the ‘agency of the future’ – being part data science, part agency, part consultancy.

ADA Appointed as ClassPass’ Digital Agency

ADA proving strengths in consumer insights and performance marketing.

ADA Brings New Business Model to Thai Ad Industry by Focusing on Outcome and Data

A subsidiary of listed Axiata Group, ADA see itself as the agency of the future – being part data science, part agency, part consultancy.

ADA Business Insights – Here to Help Businesses Make Better Decisions

Take the guesswork out by using data to attain meaningful consumer insights KUALA LUMPUR, 27 AUGUST 2019 – ADA (Part

ADA wins Samsung Cambodia digital account

Phnom Penh, 11 July 2019– ADA, the largest company in Asia that integrates data, insight, media & content to deliver

Kirill Mankovski appointed by ADA as Managing Director of their Indonesian operations

IoT champion joins the leadership team of the “agency of the future” JAKARTA, 1 July 2019 – ADA, the largest

ADA appointed as Kowa Pharmaceutical Asia Pte. Ltd.’s digital agency

ADA wins on the back of their consumer insights and media expertise  SINGAPORE, 8 JULY 2019 – ADA, the largest

ADA strengthens its leadership team as it doubles its headcount

The diverse new line-up brings ADA closer to positioning itself as the agency of the future KUALA LUMPUR, 24 JUNE

ADA is appointed FrieslandCampina Indonesia’s Digital Media Agency

ada has been awarded digital media advertising duties as FrieslandCampina’s Digital Media Agency.

ADA In The News

We have been featured! Here are some of our news and articles that have been published around the web. For more information, do contact us.

COVID-19 Mendorong Perubahan Perilaku Konsumen Secara Signifikan

Southeast Asia
Marketing In Asia

Munculnya gaya hidup baru

Koran Jakarta

Kunjungan ke Mall Berkurang Drastis

Harian Aceh Indonesia

Marketers Guide to 9 Personas of Self-Isolating Consumers

Southeast Asia

9 SEA consumer personas born out of COVID-19

Southeast Asia
Marketing Interactive

Brands spread April Fools’ cheer: Did you fall for it?

Southeast Asia
Marketing Interactive

Flexiwork to the fore

The Business Times

Weathering a tornado of change

The Business Times

Cooking with data

Campaign Asia


Agency of the Year Awards 2019

On 12 December 2019, at the prestigious Campaign Asia-Pacific‘s ‘‘Agency of the Year Awards 2019”, ADA was named ‘‘Asia-Pacific Tech

Digital Marketing Award 2019

ADA won a Bronze award for ‘Best Use of Data & Analytics’ for  the ‘Meenaclick: Data to Dollars’ campaign.

Marketing Excellence Awards 2019

Once again, one of ADA’s campaigns has won Silver in the Excellence in Sports/esports Marketing at the Marketing Excellence Awards 2019.

Dragons of Asia 2019

ADA adds 1 Bronze and 2 Black awards to the mantel at the Dragons of Asia 2019.

Mob-Ex Awards 2019

Big wins were waiting for us – 2 Silver and 3 Bronze awards.

MARKies 2019

ADA won Bronze for ‘Most Effective Use – Consumer Insights and Analytics’ at the MARKies for the Malaysia Airlines #MostHappening 11.11 campaign.

Appies 2019

Mahesh Neekalantan, Regional Agency Partnerships Director pitched the case study of Malaysia Airlines #MostHappening11.11 campaign to an esteemed panel of 24 CMO judges.

Meet our Leaders


Chief Executive Officer


Chief of Agency &
Chief Operating Officer


Chief Financial Officer


Head of Marketing


Head of Human Resources


Head of Reach Business

business insight

Head of Business Insights

Simon Samuel

Head of Data Analytics


Agency Partnerships Director


Head of Acquisitions

data driven marketing strategy

Managing Director
Sri Lanka

digital marketing experts

Managing Director

Digital Marketing Strategy

Managing Director

Yogi Triharso ADA Indonesia Reach

Country Director, Reach

marketing campaign template

Country Director

lead generation strategies

Country Director

Data Analytics Tool

Country Director

advertising consultancy

Country Director

business intelligence tools

Country Director


Country Director

Ashraful Haque

Country Director

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