About Us
ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.
Operating across 9 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:
- Providing business insights, data enrichment, and advanced analytics
- Understanding the consumer mindset and designing data-driven creative marketing strategies
- Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.
Our Vision
We exist to make our customers and people win
Our Manifesto
At ADA, it all begins with the Data
Numbers, really. But numbers that paint pictures
Pictures of people and how they live, travel, work and play
Pictures of how they consume
Pictures that tell us stories
Armed with these staggeringly precise and insightful customer portraits
And our capability to seamlessly fuse data, media and creative
We are able to create and deliver compelling and persuasive campaigns
That deliver disproportionate business outcomes
Outcomes that are not fluffy. Or vague
Leads, acquisitions, conversions, and sales – data that measures client’s success
Because, you see, at ADA, it all ends with the Data, too.
Press Releases
Forming the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom.
ADA proving strengths in consumer insights and performance marketing.
A subsidiary of listed Axiata Group, ADA see itself as the ‘agency of the future’ – being part data science, part agency, part consultancy.
ADA proving strengths in consumer insights and performance marketing.
A subsidiary of listed Axiata Group, ADA see itself as the agency of the future – being part data science, part agency, part consultancy.
Take the guesswork out by using data to attain meaningful consumer insights KUALA LUMPUR, 27 AUGUST 2019 – ADA (Part
Phnom Penh, 11 July 2019– ADA, the largest company in Asia that integrates data, insight, media & content to deliver
IoT champion joins the leadership team of the “agency of the future” JAKARTA, 1 July 2019 – ADA, the largest
ADA wins on the back of their consumer insights and media expertise SINGAPORE, 8 JULY 2019 – ADA, the largest
The diverse new line-up brings ADA closer to positioning itself as the agency of the future KUALA LUMPUR, 24 JUNE
ada has been awarded digital media advertising duties as FrieslandCampina’s Digital Media Agency.
ADA In The News
We have been featured! Here are some of our news and articles that have been published around the web. For more information, do contact us.
Indonesia
Digination.id
Indonesia
Markettrack.id
Southeast Asia
Malaysia
Singapore
Thailand
Marketing In Asia
Indonesia
Yahoo Berita
Singapore
Marketing In Asia
Indonesia
Investor Daily Indonesia
Indonesia
Info Komputer
Singapore
Branding In Asia
Southeast Asia
Malaysia
Singapore
Thailand
INDVSTRVS
Southeast Asia
Malaysia
Singapore
Thailand
Marketing Interactive
Southeast Asia
Malaysia
Singapore
Thailand
Marketing Interactive
Singapore
Branding In Asia
Southeast Asia
Malaysia
Singapore
Thailand
WARC
Indonesia
Info Komputer
Indonesia
Harianaceh Indonesia
Malaysia
Campaign Asia
Singapore
Marketing Interactive
Thailand
Positioning Mag
Malaysia
Indonesia
Singapore
Philippines
Acquisitions
Mumbrella
Malaysia
Marketing Interactive
Regional
Marketing Interactive
Awards
On 12 December 2019, at the prestigious Campaign Asia-Pacific‘s ‘‘Agency of the Year Awards 2019”, ADA was named ‘‘Asia-Pacific Tech
ADA won a Bronze award for ‘Best Use of Data & Analytics’ for the ‘Meenaclick: Data to Dollars’ campaign.
Once again, one of ADA’s campaigns has won Silver in the Excellence in Sports/esports Marketing at the Marketing Excellence Awards 2019.
ADA adds 1 Bronze and 2 Black awards to the mantel at the Dragons of Asia 2019.
ADA won Bronze for ‘Most Effective Use – Consumer Insights and Analytics’ at the MARKies for the Malaysia Airlines #MostHappening 11.11 campaign.
Mahesh Neekalantan, Regional Agency Partnerships Director pitched the case study of Malaysia Airlines #MostHappening11.11 campaign to an esteemed panel of 24 CMO judges.
Meet our Leaders
Chief Executive Officer
Chief of Agency &
Chief Operating Officer
Chief Financial Officer
Head of Marketing
Head of Human Resources
Head of Reach Business
Head of Business Insights
Head of Data Analytics
Regional
Agency Partnerships Director
Regional
Head of Acquisitions
Managing Director
Sri Lanka
Managing Director
Indonesia
Managing Director
Malaysia
Country Director, Reach
Indonesia
Country Director
Thailand
Country Director
Korea
Country Director
Cambodia
Country Director
Singapore
Country Director
Philippines
Country Director
Indonesia
Country Director
Bangladesh
