Who we are
ada was born as the dream team of digital startups that were being championed by Axiata Digital Services. Backed by Axiata Group Berhad and Sumitomo Corporation, we are a growing team of 350+ people comprising of data experts, growth hackers, advertising visionaries, number crunchers, across nine countries in South and South East Asia.
“To Make Our Customers And People Win”
At ada, it all begins with the Data.
Numbers, really. But numbers that paint pictures.
Pictures of people and how they live, travel, work and play.
Pictures of how they consume.
Pictures that tell us stories.
Armed with these staggeringly precise and insightful customer portraits
And our capability to seamlessly fuse data, media and creative
We are able to create and deliver compelling and persuasive campaigns
That deliver disproportionate business outcomes.
Outcomes that are not fluffy. Or vague.
Leads, acquisitions, conversions, and sales – data that measures client’s success
Because, you see, at ada, it all ends with the Data, too.
Today Digital Advertising is changing perceptions, molding behaviors and setting trends – at ADA, we don’t just sell Ads, we help shape up industries.
Together, we #ShapeIndustries
In past, people made educated guesses, today we help people take decisions – we believe data is future.
We are #DrivenByData
Meet our Leaders
Chief of Agency & COO
Chief Financial Officer
Head of adaAcquire
Head of Marketing
Head of Human Resources
Head of Data Science and Engineering
Head, Business Insights
Head of Product
Country Director, adaReach Indonesia
Country Director, Indonesia
Country Director Malaysia and Singapore
Country Director Korea
Managing Director Bangladesh
Managing Director Sri Lanka
Country Director Cambodia
Country Director Thailand