사례 연구

ADA elevates Boost’s brand growth with business & consumer insights

Award-winning

CDP

Consumer Insights

Creative

Malaysia

Website & App

Marketing

Data & AI

Boost가 Audience Insights 도구를 활용하여 신규 사용자를 12배 늘리고 주간 거래를 늘리는 방법을 알아보세요.

As the COVID-19 pandemic struck, eWallet adoption skyrocketed in Malaysia. With businesses shuttered and the government advocating for digital transactions, Boost found itself in a fiercely competitive landscape. To stay relevant, Boost embarked on a multifaceted mission:

Engage and retain their existing user base
Acquire new users
Drive Gross Transaction Value (GTV)
Facilitate the shift of MSMEs online

Strategy

1. Derive insights from XACT, ADA’s proprietary data DMP

We managed to identify specific B40 COVID-19 crisis personas and worked towards meeting their needs. These personas were: Adaptive Shoppers, The Bored Homebody, The Health Nut, and The WFH Professional.

2. Using GWI (Audience Insight Tools)

We found that endorsements by celebrities are 1.5 times more likely to persuade our users to use our brands. This insight was central to our idea of getting KOLs to promote the brand and engage with our users.