Customer Data Platform (CDP) | Data & AI

Turning data into personalised action with 360-degree customer views

A CDP gives you a unified, 360-degree view of your customers. Without a CDP, you'd be spending time and energy gathering siloed and outdated customers' information from all kinds of sources.

With a CDP, you can have an overview of customers' data, including their demographics, preferences, behaviours, and more. These allow you to gain valuable insights, sharpen your segmentation strategies, personalise your communication message and ultimately, drive business growth.

Take customer experience to the next level with in-depth consumers' profiles.​

Solutions

CDP Licensing

Optimise costs, maximise insight with flexible license for a dynamic data future

CDP licensing encompasses various models, such as subscription-based, perpetual, and usage-based, each with specific terms and conditions, allowing businesses to choose the most cost-effective and scalable option that meets their data management needs and regulatory requirements.

CDP Strategy & Consulting

Master your data journey with right CDP strategy and consulting

Our CDP strategy and consulting services provide comprehensive expert guidance and strategic planning to help organisations effectively implement, integrate, and utilise Customer Data Platforms (CDPs). We assist in assessing business needs, developing tailored data strategies, selecting and integrating appropriate technologies, ensuring data governance and compliance, and leveraging advanced analytics to drive personalised marketing efforts. Our ultimate goal is to enhance customer data management, improve data-driven decision-making, ensure regulatory compliance, and achieve superior business outcomes through the optimised use of customer data.

CDP Tech Services

Optimise customer data with expert tech services that lead to seamless integration and superior insights.

CDP Tech Services offer a comprehensive range of technical support and solutions designed to implement, integrate, manage, and optimise Customer Data Platforms (CDPs). Our services include CDP managed services, providing ongoing support and management of the CDP infrastructure by external providers or specialised teams. We ensure seamless data integration from multiple sources, robust data processing and transformation, secure data storage, and effective utilisation of customer data. Our aim is to drive personalised marketing efforts, ensure regulatory compliance, enhance data governance, and support advanced analytics and business intelligence initiatives. Ultimately, we enable businesses to leverage their customer data for improved decision-making and superior business outcomes.

CoPilot for Customer Segmentation​

Introducing CoPilot for XACT Data Segments

ADA’s XACT Segments – an extensive coverage of consumer behavioral data across 9 Markets with 400M unique profiles, 1M places of interests, and 1M unique apps – are now available to you on Databricks Marketplace.

Supercharge your strategy and targeting.

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