We helped a leading streaming service provider increase video views by boosting push notification campaign efficiency​

​The Results​

{{stats-component}}​

‍​

The Execution

The client faced challenges with low conversion rates from push notifications, impacting the effectiveness of their marketing campaigns, thus the marketing team lacked an optimized framework for push notification campaigns​​

ADA helped to refine its push notification strategy by segmenting users into tailored cohorts based on detailed content engagement patterns, selectively targeting those with higher predicted responsiveness, particularly for new releases. This approach, validated through A/B testing, allowed for more cost-effective campaigns and improved the precision of user targeting.​

The client’s targeted push notification strategy led to a 10% boost in viewer engagement, a 30% increase in campaign ROI, and doubled conversion rates, showcasing a substantial uplift in marketing performance.​

‍

The Approach