Achieve a 75% content completion rate by improving viewer experience and app ratings with operations analytics for a streaming service provider
The Results
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The Execution
Users were dissatisfied with the excessive number of ads, which led to a decline in the app's rating to 2.8. The challenge was to improve the viewer experience without compromising ad revenue, critical for the AVOD model.
ADA helped to maintain its AVOD revenue without reducing ad frequency by strategically repositioning ads within its content and altering set structures to improve user perception, an approach validated by A/B testing that enhanced user engagement metrics.
Following the implementation of these strategies, the client experienced a substantial increase in CCR to 75%, aligning with industry benchmarks. This improvement contributed to more effective content planning and a better return on investment for the platform.
The restructured ad approach resulted in a 12% increase in both video views and playing time per user. The app's rating significantly improved from 2.8 to 4.0, indicating a successful enhancement in user experience and perception.
