사례 연구
ADA unified fragmented data with tech to improve customer insights, drive new sales, cross-sells and upsells for a global automotive player
ADA unifies data for a global auto leader, driving sales insights & new model success
The Results
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The Execution
A global prominent player in the Malaysian automotive industry is looking to achieve a successful new automobile model launch. However, the client has siloed and fragmented customer data across different systems. The client wants to have a unified view of customers that harmoniously blend customer interactions, preferences, and behaviors into a single view. This is extremely crucial to the client as it would help them understand customer needs and behavior and then create targeted marketing campaign.
ADA stepped in to design and build a unified "Customer 360" dashboard. The CDP-powered solution provided Sales and Aftersales teams with real-time, individual customer insights, driving informed upselling, cross-selling, and personalized marketing, setting the stage for a successful new automotive model launch.
The Approach
▲ Precision
Improved customer data to understand customer preference and behaviours
▲ Effectiveness
Enhanced marketing campaigns and reduction in time wasted going through siloed data
~200 increase
Increase in Revenues
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