Enabling targeted and effective marketing campaigns with ADA's CDP implementation, boosting sales and revenue
The Results
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The Execution
The client is a top 5 global automobile manufacturer in Malaysia with customer base of 800k will release their flagship SUV in the Malaysia. However, the client is facing high advertising costs incurred from broad marketing to a large customer base without targeted approaches and lacks personalized communication.. On the technical front, data is stored in multiple systems which lacks unified view and no single source of truth. These issues contribute to delayed decision-making, causing missed business opportunities.
To tackle the challenges, ADA organized the client’s data using Customer Data Platform (CDP), pulling information from various sources. Then, we segment the data to find out high purchase intent customers for resources prioritization. With ADA’s past successful experience with automotive clients, we activated the top 3 channels to push personalised and targeting campaigns - app push notifications for existing customers, personal selling through dealers for existing customers, and Facebook LookAlike Audience activation for new leads.
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