ADA designs CDP, consolidates data, and automates personalised campaigns for enhanced marketing effectiveness
The Results
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The Execution
A franchisee of global fast-food chains saw opportunities to improve their existing data management and usage. The client would like to unify the siloed customer data, combining 1st party and 3rd party data for holistic view on customer behaviours, utilising customer segmentation and automating real-time marketing campaigns.
We stepped in to design and build a Consumer Data Platform (CDP) to consolidate the data sources into a unified view which then allows segments creation and automation in marketing platforms. ADA performed data analysis based on client’s business challenges such as finding out common characteristics of dormant customers.
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