Our Work

What makes us different

Powered entirely by data. Not guesswork. No guesswork. Combine that with great creative, cutting edge-technologies, machine learning and artificial intelligence. We have created the ultimate framework that drives marketing transformation to achieve positive business outcomes. Our vision is to make our customers win.


What we achieve for our clients are not superficial vanity metrics. We can deep dive into more than 200 attributes of raw and derived data, that’s unique to our consumer sets. This means we achieve true tangible and valuable results for our clients.


How do you reach non-digital natives? ADA bridges the digital gap by using a fundamentally ignored “old tech”. Ask us how.

Data Science

Find out how XACT, ADA’s powerful Data Management Platform (DMP) is used to accelerate business growth.

digital marketing

Case Studies

Localisation Matters – Burger King Case Study

A case study on how we helped Burger King Thailand’s amplify its local message with a creative ad – produced with its hyper-specific audience in mind.

Reaching Foreign Workers with Data – Nano Case Study

How do you target foreign workers that make up 15% of the working population when more than half are undocumented.

Bridging the Digital Gap – Kalbe Case Study

A case study on how we reached out to non-digitally savvy cancer patients and grow Kalbe’s revenue by 30% through digital transformation.

Agile Adaptation – Boost Case Study

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

A Banking Industry Case Study

Data made the difference. The bank needed new credit card users – we got them that and more.

Disrupting Giants – The Yoodo Case Study

Yoodo had recently launched as Malaysia’s first and only fully digital telco provider.

#MostHappening 11.11 – Malaysia Airlines

Malaysia Airlines achieved 2.5X increase in ticket revenue from the 11.11 online shopping day phenomenon.