The Objective
In early 2020, the COVID-19 pandemic hit Asia and by March, almost all countries went into total lockdown. One of the world’s most premium skincare brands was hugely impacted and suffered a massive loss in revenue when the Thai government announced a country-wide lockdown on 25th March 2020.
Unprecedented times called for unprecedented measures. The brand had to pivot from a predominantly offline sales and focus to their e-commerce platform as that was the only channel that could drive revenue to the business.
