Integrated growth agency ADA triumphs in Marketing Excellence Indonesia with 22 awards
1 February 2023
JAKARTA – ADA, Indonesia’s largest integrated growth agency and digital service provider dominated the Marketing Excellence Awards with 22 wins, bringing home 4 Golds, 10 Silvers and 8 Bronzes. With multiple triumphs across data, media, content and brand categories, ADA emerged as one of the biggest winners of the award dinner held on 6th Dec 2022.
The 4 Gold campaigns with BCA, SONY Pictures and Tokocrypto further underlined ADA’s phenomenal rise in the Indonesian digital and data scene, and can be considered a massive achievement for a 4 year-old agency.
“Data has always been the focal point of our growth and innovation strategies as it holds the key to entering human hearts and minds.” said Faradi Bachri, Regional Director Digital Marketing Performance ADA. “We are grateful to be given the opportunity to help companies cultivate their data, turn them into actionable insights, and help them make better-informed decisions.”
Making Real Impacts on Businesses
What makes ADA different from the rest? The undivided focus on bringing real business impacts to clients, as how automotive giant Toyota has experienced.
By developing a unique and experimental strategy to strengthen the bond between the brand and its consumers, the “Beyond Followers” campaign was crafted with engaging content and activated on various channels relevant to Toyota’s consumers, resulting in a stronger relationship.
“In today’s creative-war climate, ADA was able to generate standout ideas which prompted us to improve our brand presence. The campaign ‘Beyond Followers’ will continue to be our vehicle to improve our consumer engagements,” said Risa Pramitasari, Digital Manager Section Head of Toyota. “We are delighted that our collaboration with ADA is recognized as one of the best in the industry with multiple wins from Marketing Excellence Indonesia.”
Passionate about integrating digital, content, media and tech, ADA stands out from the rest by creating a unique ecosystem that enables data and technology to deliver the promise of digital to clients. This ecosystem provides end-to-end solutions through understanding businesses and consumer insights via data-driven creative marketing strategies and Marketing Technology.
Leverage Data Correctly and See the Magic Happen
ADA’s effective use of data in client campaigns can also be found in their work for Tokocrypto, an Indonesian-based crypto trading platform. Its solutions and strategies won multiple Marketing Excellence Awards 2022, including Excellence in Marketing Strategy, Brand Strategy, and Performance Marketing, among others. The award-winning campaign helped Tokocrypto reduced acquisition costs by 200%, increased trading volume for registered users by 60% and more than doubled the number of successful registrations in a matter of 3 months.
Bagging another five awards from Marketing Excellence Indonesia 2022: Two Golds for Pivot Marketing and Brand Strategy, three Silver Awards for Event Marketing, Marketing Transformation, and Performance Marketing are the results of ADA’ collaboration with BCA on their #AwasModus campaign and the much-anticipated BCA Expoversary.
ADA’s data-driven optimisation strategies proved to be the difference as it successfully attracted an unprecedented number of on-ground visitors, despite initial concerns over post-lockdown footfall as the previous edition was pivoted to an online event due to movement restrictions. Number of visitors doubled compared to 2020, while BCA was able to engage visitors with multiple on-ground activities aimed at attracting loan signups. This event also recorded the highest-ever number of leads, to the surprise of many.
Another majorly successful campaign that garnered multiple awards was #AwasModus, an educational campaign initiated to combat online fraud. ADA deployed both push and pull marketing strategies in order to engage with BCA’s customers, effectively communicating precautionary messages to alert them of potential fraudsters preying on unsuspecting victims. This campaign achieved over 60 million impressions, more than 3 million clicks on #AwasModus contents, and 23 million video views across all social media platforms, impressive statistics for an awareness campaign nonetheless.
Soaring to New Heights
Recording an outstanding 158% growth despite the pandemic, ADA has risen from being just a tech platform to a full-fledged solutions expert, delivering connected Marketing, Commerce and Customer Engagement solutions to clients. Formed in 2018, it operates 10 offices across Asia with approximately 1,100 employees and is headquartered in Singapore and Malaysia.
We dedicate our exceptional growth to our clients and our team, more fondly known as ADA All Blues. As we enter an important transition period where marketers are navigating from AdTech to MarTech, we are focused on helping clients realign their marketing strategies to generate meaningful outcomes to their businesses,” closed Faradi.
ADA provides services that enable enterprises and brands to drive top line growth through digital marketing and sales transformation across Asia. It operates four data-driven service segments:
- Marketing: provides Performance Marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; Creative Solutions to drive user engagement and conversation rates; and Marketing Technology Transformation involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms
- Digital Commerce: provides brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites
- Customer Engagement Solutions: used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications
- Data & AI: enables brands to unlock the power of data through data engineering, analytics, strategy and management for seamless problem solving and enhanced business outcomes
ADA, which operates 13 offices across Asia with approximately 1,400 employees, was formed in 2018 and is headquartered in Singapore and Malaysia.