BCA’s Secret to Achieving Outstanding Results with ADA: Integrated Marketing with Data-driven Strategies
1 February 2023
JAKARTA – Data driven marketing strategies are at the heart of today’s business landscape, and especially so for brands who wish to stay ahead of the curve. Indonesia’s largest integrated growth agency and digital service provider ADA seized this opportunity to be the enabler for companies in achieving their goals through data-driven strategies.
Boosting Visitors Numbers and Combating Online Fraud
With data at the core of campaigns, ADA worked together with BCA, one of the largest private banks in Indonesia on 2 separate campaigns and the collaboration produced 5 different awards in Marketing Excellence Awards Indonesia 2022; 2 Golds for Pivot Marketing and Brand Strategy, as well as 3 Silvers for Event Marketing, Marketing Transformation, and Performance Marketing.
The BCA Expoversary campaign is BCA’s annual one-stop service event, where customers can enjoy special KPR rates (home ownership loan), KKB rates (car loans), and KSM rates (motorcycle financing) as well as various banking and financial solutions in one place. These data-driven strategies enabled BCA Expoversary 2021 to garner an unprecedented number of visitors, despite the initial apprehensions concerning the post-lockdown footfall, given the fact that the prior edition was remodeled into an online event due to the prevailing travel restrictions. Surprisingly, the event recorded the highest ever number of leads, with the number of visitors double that of the 2020 edition, while BCA managed to engage the visitors with a variety of on-ground activities that were aimed at increasing loan signups.
"ADA understands the significance of this event for BCA. They advised us with their most data-driven strategies that strongly relate to our target audience. No wonder it successfully drove substantial public participation throughout the event. "We are thrilled with the results that we have achieved together," said Norisa Saifuddin, Senior Vice President of PT Bank Central Asia Tbk.
The two companies also collaborated to create an educational campaign to address fraud. To further improve the effectiveness of their push and pull marketing strategy, ADA leverages data-driven marketing to accurately target the right consumers and deliver timely and relevant messages, resulting in tangible benefits for both their customers and their business. The campaign #AwasModus successfully entered BCA customers’ horizons and was able to strengthen brand loyalty in the long run. The campaign in total achieved over 60 million total impressions, more than 3 million clicks on #AwasModus contents, and more than 23 million video views across all social media platforms.
A Growth Partner to Achieve Business Goals
This year, ADA aims to sustain its position as the agency partner for businesses to grow through connected data, marketing, commerce, and customer experience. As a leading digital and data service provider in Asia, ADA is committed to helping their partners attain their objectives. Through data-driven insights and solutions, ADA is able to address the challenges that organizations face and create a digital ecosystem for partners' growth.
"These awards honor some of the most important things the ADA did in 2022." It fits with ADA's main goal of becoming a business partner that brings a growth mentality. ADA has had a really good year because so many people have valued ADA’s digital and performance marketing skills. "This is due to our sincere commitment to helping businesses reach their corporate growth goals by using data in an integrated ecosystem," said Faradi Bachri, Regional Director of Digital Marketing Performance at ADA.
ADA provides services that enable enterprises and brands to drive top line growth through digital marketing and sales transformation across Asia. It operates four data-driven service segments:
- Marketing: provides Performance Marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; Creative Solutions to drive user engagement and conversation rates; and Marketing Technology Transformation involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms
- Digital Commerce: provides brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites
- Customer Engagement Solutions: used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications
- Data & AI: enables brands to unlock the power of data through data engineering, analytics, strategy and management for seamless problem solving and enhanced business outcomes
ADA, which operates 13 offices across Asia with approximately 1,400 employees, was formed in 2018 and is headquartered in Singapore and Malaysia.