ADA partners with MoEngage to scale Omnichannel Customer Engagement for brands using AI-powered predictive capabilities
- Integrated growth partner ADA, have entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights.
SINGAPORE – Integrated growth partner ADA, have entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights.
Combining ADA's expertise in integrating marketing, commerce and analytics with MoEngage’s insights-led customer engagement platform that provides hyper-personalisation based on consumer behaviour and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale.
With rapid consumer behaviour shifts towards digital consumption in the Asia-Pacific region, conversational commerce across channels like WhatsApp has experienced significant growth, it is expected to contribute $12bn to the e-commerce market by the end of the year.1 Marketers across the APAC region have since prioritised engagement strategies across online and offline channels to reach customers where they are.
"We are excited to work with ADA and leverage their rich expertise as a WhatsApp Business Solution
Provider across the APAC region. Through this partnership, we aim to enable consumer brands to provide seamless experiences across channels like WhatsApp by enhancing ADA’s customer engagement solutions with our insights-led approach and offerings,” said Raviteja Dodda, Chief Executive Officer (CEO) & Co-founder of MoEngage.
“This partnership underlines ADA’s commitment to focus on Customer Engagement Solutions as we continue to drive large scale engagement requirements ─ giving brands a competitive advantage to create effective omnichannel experiences for customers. As an integrated growth partner, brands would also be able to leverage on ADA’s integrated managed services and MarTech solutions such as Customer Data Platform (CDP) and Mobile Measurement Platform (MMP) to experience full-fledged growth,” said Srinivas Gattamneni, CEO of ADA.
To learn more about ADA’s Customer Engagement Solutions, click here.
ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.
Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:
- Providing business insights, data enrichment, and advanced analytics
- Understanding the consumer mindset and designing data-driven creative marketing strategies
- Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
- ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.
MoEngage is an insights-led customer engagement platform that enables hyper-personalisation for customer-centric brands based on behaviour and journey.
Fortune 500 brands and Enterprises across 35+ countries, such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee, along with internet-first brands such as Kredivo, Alfamart, BliBli, Stockbit, XL Axiata, Alodokter, TheAsianparent, Mamikos, POPS Worldwide, CIMB Bank uses MoEngage to orchestrate efficient customer engagement.
MoEngage was recognised as a Leader in the Gartner Magic Quadrant 2020 for Mobile Marketing Platforms and a Strong Performer in The Forrester Wave™ Report for Cross-Channel Campaign Management (Independent Platforms), Q3 2021. G2 also named MoEngage a Leader in the Fall 2020 Grid® Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021.
To learn more, visit www.moengage.com.