ADA Celebrates Record-Breaking Five Years
- The company achieved five times growth in top line revenue, serving over 3,000+ large brands and
developed 1,200 digital talents across 11 countries
SINGAPORE – Integrated growth agency ADA celebrated its momentous 5-year anniversary today.
Formed in 2018, ADA has grown multi-fold in its solutions, capabilities, markets and people. Over the
past five years, ADA has supported over 3,000 enterprises in their digital transformation journeys to
better understand fast-evolving consumer behaviours and successfully engage with new-age
Some of ADA Asia's key achievements over the past five years include:
• Launched the first of its kind integrated media, creative, tech, ecommerce, customer
engagement services, which has gained significant traction.
• Won over 220 APAC industry awards for our clients’ outstanding work.
• Solid triple digit year-on-year (YoY) business growth since 2018, culminating in top line
revenue of approximately USD300 million.
• Operating profit crossed USD20 million, and company remained profitable in 4 of the 5 years
• Achieved a diverse and equitable workplace with 50:50 gender ratio across metrics.
• Developed the largest Southeast Asia talent pool of 1,200 specialists in ecommerce and digital
• Attracted founding investors, Axiata, Softbank Corp & Sumitomo Corporation to support
“In our five years of operation, pride of the achievement goes to our amazing 1,200 ada-ians across 11 countries in APAC, who through their vision, creativity, grit and determination built a company
from ground up. ADA is pioneering outcome-based solutions that is powered by data, technology, and
content, which proved successful for our clients during their transition to digital. As a result, we were
able to record five times business growth and transformed many brands” said Srinivas Gattamneni,
Chief Executive Officer at ADA.
Since its inception in 2018, ADA has been at the forefront of driving digital transformation in the
region. With offices in 11 markets across Asia and a team of about 1,200 digital experts, ADA has supported some of the largest and most respected brands in the region including Procter & Gamble,
Unilever, Etiqa Insurance, Petronas, DBS Bank, Laneige, Nestle, Watsons, Burger King, and Toyota.
Looking ahead, ADA plans to continue innovating with a number of exciting initiatives on the horizon
─ focusing on connected analytics, marketing, commerce and customer experience solutions to grow clients’ top line. The company will be investing in new technologies such as conversational chatbots,
Customer Data Platforms, and AI-powered technologies, while expanding its footprint in existing
markets and exploring new ones. ADA also aims to deepen its partnerships with leading companies in
the data and AI space, to bring more value to its clients.
“While the historic growth has been satisfying, we remain focused to develop into a broader APAC
champion as an integrated growth partner for enterprises. In future, we will be expanding into India,
South Korea and Japan to leverage the capabilities we have built to serve large markets. We will
continue to broaden and deepen our offerings across the marketing, commerce and customer
engagement solutions to provide our clients with tangible solutions and insights for them to succeed
in an increasingly competitive and complex business landscape,” said Gattamneni.
ADA provides services that enable enterprises and brands to drive topline growth through digital
marketing and sales transformation across Asia. It operates three data-driven service segments:
i. Marketing Solutions: provides performance marketing, which enables clients to reach
consumers efficiently on social media, native ads, display ads and search marketing; creative
solutions to drive user engagement and conversation rates; and marketing technology
transformation involves consultation on the implementation of managed services that enable
brands to achieve superior customer experiences with technology platforms.
ii. Ecommerce Solutions: provide brands with end-to-end store management to fulfil
enablement on marketplaces, social channels, third party messaging channels and owned
iii. Customer Engagement Solutions: used by enterprises to enhance customer support and
communicate with consumers in real-time through SMS, WhatsApp and other messaging
ADA, which operates 11 offices across Asia with approximately 1,200 employees, was formed in 2018
and is headquartered in Singapore and Malaysia.
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