on-demand session

Ways E-Retailers Can Optimize Commercial Platforms


Paritosh Tripathi

Marketing Technology Director, ADA

This MarTech-as-a-Service on-demand video series will cover the topic of optimisation for commercial platforms. In this episode, Paritosh will be addressing the mounting pressure on e-retailers.

About Paritosh, he is a seasoned business technology veteran with 14 years of experience in architecting commercial success from SMBs to Enterprises. A TOGAF9 Certified Enterprise Architect, he worked with companies in technology consulting, marketing technology agencies.

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Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.