The objective of this campaign was to support The United Nations World Food Programme (WFP) in Sri Lanka, Johns Hopkins University, and the Wayamba University of Sri Lanka in assessing and monitoring the food security status of vulnerable households in the COVID-19 context.
The study focused predominantly on the lower income populations, including urban poor, rural smallholders in dryland areas, and households living in tea or rubber plantations.
The challenges were 2-fold:
We built a database of households that meet the eligibility criteria (i.e. a sampling framework) and identified the audience who are located within the specified study areas by refining the audience with age, phone type, average revenue per use (ARPU) levels.
We then executed the campaign by reaching out to the identified audience to generate a consented base for the next phase of the project.
Using a reward-based approach, this is how we executed the rewarding engine for fulfillment of the project at all stages:
The campaign achieved the KPI of reaching 3,000 respondents in just 25 days, ahead of the 30-day deadline.