Case Study: 

United Nations World Food Programme in Sri Lanka uncovers food security status of 3,000 vulnerable individuals.

The Objective

The objective of this campaign was to support The United Nations World Food Programme (WFP) in Sri Lanka, Johns Hopkins University, and the Wayamba University of Sri Lanka in assessing and monitoring the food security status of vulnerable households in the COVID-19 context.

The study focused predominantly on the lower income populations, including urban poor, rural smallholders in dryland areas, and households living in tea or rubber plantations.

The Challenge

The challenges were 2-fold:

  1. To reach out to the target group and generate a consented base of 3,000 quality respondents.
  2. To fulfill the telephone interview phase of study within 30 days​.

The Approach 

We built a database of households that meet the eligibility criteria (i.e. a sampling framework) and identified the audience who are located within the specified study areas by refining the audience with age, phone type, average revenue per use (ARPU) levels.

We then executed the campaign by reaching out to the identified audience to generate a consented base for the next phase of the project.

Using a reward-based approach, this is how we executed the rewarding engine for fulfillment of the project at all stages:

  1. SMSs were sent to the selected target group in each location asking to give a ‘missed call’ to receive a digital reward for completing a telephone survey – this was also for the participant to give consent to join the survey.
  2. Interested users who gave ‘missed calls’ were recorded in the our engagement platform, and the number list was then shared with client to conduct the survey.
  3. Once the survey was successfully completed, the client then shared back the number list for to us to send out the digital rewards to the participants.

The Outcome

The campaign achieved the KPI of reaching 3,000 respondents in just 25 days, ahead of the 30-day deadline.