5 keys to your TikTok brand campaign's success

ADA Thought Leadership
5 Keys to a Great TikTok Campaign With Branded Hashtag Challenge

Win hearts and minds on TikTok with a branded #Hashtag Challenge to remember.

TikTok may be the GOAT, but many brands are still missing out on the action. They shouldn’t be – with a billion users and counting, TikTok is the most potent force in marketing today. TikTok #HashtagChallenge: 5 Keys to a Great Brand Campaign delves into the biggest levers brands can pull to launch successful hashtag campaigns that boost brand affinity, customer loyalty, and revenue.

This guide shows marketers how to:

  • Create momentum with users
  • Hone ideas that catch fire
  • Double-down on engagement
  • Leverage TikTok Spark Ads
  • Invest in retargeted promotion

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Anurag Gupta

Chief of Agency

Anurag Gupta, COO of ADA

Anurag Gupta

With more than 25 years of experience in building integrated regional and global teams, managing agencies and large and global clients, Anurag is a marketing solutions champion, extremely skilled in building deep client relationships and unlocking new growth opportunities. Throughout his decorated journey, he has been in leadership roles across some of the best integrated communication agencies, such as Wunderman, WPP Team P&G, DDB, Geometry India, and Draft Worldwide East Africa, where he managed blue chip clients across industry sectors.

He is currently the COO of ADA, leading ADA’s country teams in major markets and regional marketing and ecommerce solutions teams based in Singapore and Kuala Lumpur. He is responsible for rapidly expanding the company’s portfolio in Asia with over 1,200+ brands in total.

More than 300 international, regional, and local awards have been credited to his work.

He is passionate about Bollywood and cooking and serving authentic Indian food

He mixes his passion for Bollywood and cooking to serve up explosive unique Indian flavors.

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