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ada in the news
FrieslandCampina Indonesia picks ada for digital duties
FrieslandCampina Indonesia has picked Axiata Digital’s integrated digital marketing business, ada, for a period of two years covering data-driven digital media planning and implementation.
With data, face your fears and do the basics
Getting your data in order reaps big rewards, but only if you accept the hard truths it can tell you about your marketing, Edmund Lee of Red Bull said at Re.Con Malaysia.
Ada names head of analytics and consulting to develop tailored industry solutions
Axiata Digital’s integrated digital marketing business, analytics. data. advertising (ada), has appointed Vittorio Furlan (pictured) as head of analytics and consulting.
Data ownership critical to successful digital marketing
Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellist at Re:Con Thailand.
Using data to drive human engagement
Understanding customer preferences requires in-depth first- and third-party data to build detailed customer profiles, an investment which can drive returns.