Thought Leadership

 

2020 Outlook for Southeast Asian Marketers

76% of marketers told us that economic and customer growth will slow down in 2020 – but that doesn’t mean your brand has to suffer.

Blog

7 Shifts In Digital Marketing You Should Keep An Eye On

2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.

4 Data-Driven Strategies for Southeast Asian Marketers as COVID-19 Further Threatens Economic Decline

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

Ramadan 2020 Data Trends for Marketers

Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.

Coronavirus (COVID-19) further threatens economic decline in Southeast Asia

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

Coronavirus: Top 4 Video Analytics Trends

If you are a video creator wanting to be seen amidst the noise about the Coronavirus, here are the top 4 insights and trends you need to leverage on.

ADA Solutions: Driving Growth in a Competitive Market

When competition is fierce in the Indonesian transportation market, we strive to provide a solution for a leading e-hailing company.

Running a B2B campaign in the Philippines? Consider Google Paid Search!

Generating B2B leads can be challenging for any industry, but we discovered that the Google Paid Search (PPC) campaign was effective in the Philippines.

Unwrapping Consumer and Video Patterns for the Season

We look into our data to draw insights on consumer patterns for the year-end season and which types of videos are the best to hit the sweet spot in the region.

7 Martech Trends Of 2020

2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.

Stay on Top of Your Competition with ADA Retail Business Insights Dashboards

Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.

Industry 4.0: 4 Steps to Safeguard Your Business

The 4 steps you need to know to prepare better for Industry 4.0 A data-driven marketing strategy could help you prepare for the challenging era.

Why Your Customers’ Digital Footprints Can Tell You Exactly How Much To Spend And Where

Peek into your competitors’ data and take your spot as the industry leader.

ADA Solutions: Overtaking Customers From Competitors

Peek into your competitors’ data and take your spot as the industry leader.

How To Increase Telco Customers With Data Science

Gain a better understanding of your competitors and uncover business gaps by using data science.

How to Increase Footfall in Your Physical Outlets by Using Retail Intelligence Dashboards

Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.

Digital Has Killed The Adman

How technology is systematically disrupting traditional agencies.

Facebook’s Removing Instagram Likes – How It Affects Digital Marketing Strategy

Instagram announced last week that it is testing the removal of ‘likes’ from public visibility.

The Essential 3Ps of Digital Advertising

What does it mean to be an agency for the future? It’s all about data and mastering the three key pillars of Persona, Philosophy, Personalisation.

Competing in smartphones demands a different edge

An interview with Mainak Mukherjee about the Mobile Business Insights Dashboard (Mobile BID).

How private is our Data?

An interview with JS Cardinal on how much of your personal data we see.

Welcoming Bilal Waris as Head of Human Resources

Bilal Waris joined ADA in early 2019. He’s known for shaking things up within an organisation, and perhaps for being a bit unconventional.

The Missing Piece of the Puzzle

Srinivas Gattamneni, CEO, talks about the missing piece of the marketing puzzle: data usage in digital advertising.

Press Releases

ADA Appoints New Head of Data Analytics – Simon Samuel

ADA proving strengths in consumer insights and performance marketing.

ADA: Thai Businesses Urged to Adopt Data-Driven Marketing in Preparation for Digital Transformation

A subsidiary of listed Axiata Group, ADA see itself as the ‘agency of the future’ – being part data science, part agency, part consultancy.

ADA Appointed as ClassPass’ Digital Agency

ADA proving strengths in consumer insights and performance marketing.

ADA Brings New Business Model to Thai Ad Industry by Focusing on Outcome and Data

A subsidiary of listed Axiata Group, ADA see itself as the agency of the future – being part data science, part agency, part consultancy.

ADA Business Insights – Here to Help Businesses Make Better Decisions

Take the guesswork out by using data to attain meaningful consumer insights KUALA LUMPUR, 27 AUGUST 2019 – ADA (Part

ADA wins Samsung Cambodia digital account

Phnom Penh, 11 July 2019– ADA, the largest company in Asia that integrates data, insight, media & content to deliver

Kirill Mankovski appointed by ADA as Managing Director of their Indonesian operations

IoT champion joins the leadership team of the “agency of the future” JAKARTA, 1 July 2019 – ADA, the largest

ADA appointed as Kowa Pharmaceutical Asia Pte. Ltd.’s digital agency

ADA wins on the back of their consumer insights and media expertise  SINGAPORE, 8 JULY 2019 – ADA, the largest

ADA strengthens its leadership team as it doubles its headcount

The diverse new line-up brings ADA closer to positioning itself as the agency of the future KUALA LUMPUR, 24 JUNE

ADA is appointed FrieslandCampina Indonesia’s Digital Media Agency

ada has been awarded digital media advertising duties as FrieslandCampina’s Digital Media Agency.

ADA In the News

We have been featured! Here are some of our news and articles that have been published around the web. For more information, do contact us.

Flexiwork to the fore

Singapore
The Business Times

Weathering a tornado of change

Singapore
The Business Times

Cooking with data

Indonesia
Campaign Asia

Media Centre