Thought Leadership

digital marketing


How to Increase Footfall in your Physical Outlets by Using Retail Intelligence Dashboards

Imagine you are the Brand Manager of a Fortune 500 automotive brand. You are planning to penetrate a new market in Southeast Asia and to setup showrooms.

Why Your Customers’ Digital Footprints Can Tell You Exactly How Much To Spend And Where

With the retail industry facing a decline, how can you determine the best location to maximise footfall into your store?

Overtaking Loyal Customers From Competitors – ADA Solutions

So you’ve successfully completed a campaign that managed to increase sales, but do know where these customers are coming from? ADA’s solutions can help.

7 Martech Trends Of 2020

2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.

Digital Has Killed The Adman

How technology is systematically disrupting traditional agencies.

Industry 4.0: 4 Steps to Safeguard Your Retail Business

Is your business prepared for the 4th industrial revolution? Safeguard your business from the retail apocalypse in 4 simple steps.

Facebook’s Removing Instagram Likes – How It Affects Digital Marketing Strategy

Instagram announced last week that it is testing the removal of ‘likes’ from public visibility.

The Essential 3Ps of Digital Advertising

What does it mean to be an agency for the future? It’s all about data and mastering the three key pillars of Persona, Philosophy, Personalisation.

Ask The Expert: Competing in smartphones demands a different edge

An interview with Mainak Mukherjee about the Mobile Business Insights Dashboard (Mobile BID).

Ask The Expert: How private is our Data?

An interview with JS Cardinal on how much of your personal data we see.

Welcoming Bilal Waris as Head of Human Resources

Bilal Waris joined ADA in early 2019. He’s known for shaking things up within an organisation, and perhaps for being a bit unconventional.

The Missing Piece of the Puzzle

Srinivas Gattamneni, CEO, talks about the missing piece of the marketing puzzle: data usage in digital advertising.

digital marketing

Media Centre

Press Releases

ADA Appointed as ClassPass’ Digital Agency

ADA proving strengths in consumer insights and performance marketing.

ADA Brings New Business Model to Thai Ad Industry by Focusing on Outcome and Data

A subsidiary of listed Axiata Group, ADA see itself as the agency of the future – being part data science, part agency, part consultancy.

ADA Business Insights – Here to Help Businesses Make Better Decisions

Take the guesswork out by using data to attain meaningful consumer insights KUALA LUMPUR, 27 AUGUST 2019 – ADA (Part

ADA wins Samsung Cambodia digital account

Phnom Penh, 11 July 2019– ADA, the largest company in Asia that integrates data, insight, media & content to deliver

Kirill Mankovski appointed by ADA as Managing Director of their Indonesian operations

IoT champion joins the leadership team of the “agency of the future” JAKARTA, 1 July 2019 – ADA, the largest

ADA appointed as Kowa Pharmaceutical Asia Pte. Ltd.’s digital agency

ADA wins on the back of their consumer insights and media expertise  SINGAPORE, 8 JULY 2019 – ADA, the largest

ADA strengthens its leadership team as it doubles its headcount

The diverse new line-up brings ADA closer to positioning itself as the agency of the future KUALA LUMPUR, 24 JUNE

ADA is appointed FrieslandCampina Indonesia’s Digital Media Agency

ada has been awarded digital media advertising duties as FrieslandCampina’s Digital Media Agency.

ADA In the News

We have been featured! Here are some of our news and articles that have been published around the web. For more information, do contact us.

Dragons of Asia 2019

7 October 2019, TPC KL – ADA adds 1 Bronze and 2 Black awards to the list at the Dragons of Asia 2019.

Cooking with data

Campaign Asia