ADA Thought Leadership
Leverage on MarTech Solutions to Unlock Growth in the Insurance Industry

Unlock growth from a new generation of digital insurance consumers with MarTech.  

The modern insurance buyer expects more convenience, more personalisation, and a more delightful digital customer experience. The Great Asian Insurance Transformation sheds light on how leading insurers are navigating that transformation, and provides recommendations for using marketing technology to enhance the customer journey. 

The white paper touches on four key accelerators:

• Consumer expectations

• Business intelligence

• Communication approaches 

• Value channels