The Great Insurance Asian Transformation

A Discovery Conversation with Cigna Thailand

Webinar

DATE

31 March 2022

TIME

3PM (Bangkok)
4PM (MY/SG)

Speaker

Apirada Benchakaranee​

Head of Digital Transformation & Innovation

Cigna Thailand

Speaker

Yih Cheng Yak

Head of Consulting, Marketing Technology

ADA

Speaker

Thanoos Kerdlaup

Head of MarTech
& Data Consulting

ADA in Thailand

Asian insurance companies have noticed a massive shift in consumer behaviour, more notably in their insurance purchasing journeys. 

Cigna Thailand is amongst the top brands in Asia that have acknowledged this shift as an opportunity to adopt a game-changing business model. Data-driven marketing and advertising no longer suffice in this landscape; it requires an entire ecosystem of data and analytics to help brands digitally transform their operations altogether.  

In this webinar, Cigna will share how they successfully built a 360-degree perspective of their customers and prospects, personalised their CX, and strategically improved customer persistency and propensity – with an effective MarTech strategy.