The Great Insurance Asian Transformation

Asian insurance companies have noticed a massive shift in consumer behaviour, more notably in their insurance purchasing journeys. 

​Cigna Thailand is amongst the top brands in Asia that have acknowledged this shift as an opportunity to adopt a game-changing business model. Data-driven marketing and advertising no longer suffice in this landscape; it requires an entire ecosystem of data and analytics to help brands digitally transform their operations altogether.  

In this webinar, Cigna will share how they successfully built a 360-degree perspective of their customers and prospects, personalised their CX, and strategically improved customer persistency and propensity – with an effective MarTech strategy.