As customer journeys become progressively more complex, the number of touch points has invariably increased as well. However, the various channels and consumer data embedded within them may remain siloed. Oftentimes, these silos in online, offline and mobile systems result in a fractured customer experience. Consequently, brands in Asia are increasingly turning to CDP to address these challenges by unifying these silos to create a data foundation for orchestrating seamless Omnichannel experiences.
Join us for a discussion with Chris Wiseman from ADA, where we will explore the latest Omnichannel trends in Asia and how CDP can be the solution to realize the full potential of your Omnichannel future.
Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.
With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.
In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.