Learn the latest Omnichannel trends in Asia and why you need CDP

This white paper created in collaboration between ADA and Treasure Data examines how widespread digitisation is driving the next evolution in retail. Customer journeys are becoming progressively more complex, and consequently brands in Asia are increasingly turning to Customer Data Platform (CDP) to address the challenges with Omnichannel and create a strong data foundation. Learn how retailers are driving real business value with CDP. This white paper covers:

· Retail Omnichannel trends in Asia

· Why CDP should be at the centre of your Omnichannel strategy

· Retail CDP case studies by Parco & Stripe

Download the white paper and start your Omnichannel journey today

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Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.