Thought Leadership

Get expert strategies for future-proofing your eCommerce operations.

As consumers flock to online shopping, their demands will only grow. Brands that are slow to adapt to technology and automation risk falling behind. In The Complete Guide to eCommerce Automation, ADA’s eCommerce enablement experts provide a definitive look at how marketers can leverage on automation tools and strategies to rapidly scale up conversions across the customer funnel.

The report is meant for brands facing pain points such as:

  • Keeping up with sales growth 
  • Integrating the technology stack 
  • Updating inventory in real time
  • Grabbing hold of critical data
  • Getting customer orders right
  • Maintaining positive ratings 

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Simon Paterson

Chief of eCommerce Enablement, ADA

Simon Paterson

Simon is a visionary and skilled at cultivating leadership.

As the Chief of eCommerce Enablement, Simon’s foray into eCommerce started over a decade ago in SEA. One of his stints include a role as a Senior Vice President and Group Head on On-site Traffic Strategy, along with other C-level positions in Lazada.

Prior to eCommerce, Simon gained more than 10 years of sales and marketing experience in the FMCG industry with Colgate Palmolive and Reckitt Benckiser across Australia, Europe and Southeast Asia. His extensive experience living and working in multiple cities have brought about multiple perspectives and varying ways of thinking.

Before the merger with ADA, Simon was the CEO of Awake Asia and he was able to spearhead the geographical expansion of the company into multiple countries, including Indonesia, Philippines, Malaysia, Singapore and Thailand. Now with ADA, he is dedicated to bring forth the same energy and commitment to provide brands with data-driven, AI-enabled eCommerce solutions today and into the future.

Over the weekends, Simon can be seen cycling or running around Singapore. His longest ride pre-covid involved a 200km round trip to Malaysia for a Laksa.