Thought Leadership

Get expert strategies for future-proofing your eCommerce operations.

The rapid growth of online shopping means brands will have to make technology and automation the centrepiece of their eCommerce operations – or risk falling behind. In The Complete Guide to eCommerce Automation, ADA’s eCommerce enablement experts provide a definitive look at how marketers can leverage automation tools to stay ahead of consumer demand and improve sales conversions.

The report provides actionable solutions for brands facing challenges in:

  • Keeping up with sales growth 
  • Integrating the technology stack 
  • Updating inventory in real time
  • Getting customer orders right
  • Maintaining positive ratings 

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Simon Paterson

Chief of eCommerce Enablement, ADA

Simon Paterson

Simon is a visionary and skilled at cultivating leadership.

As the Chief of eCommerce Enablement, Simon’s foray into eCommerce started over a decade ago in SEA. One of his stints include a role as a Senior Vice President and Group Head on On-site Traffic Strategy, along with other C-level positions in Lazada.

Prior to eCommerce, Simon gained more than 10 years of sales and marketing experience in the FMCG industry with Colgate Palmolive and Reckitt Benckiser across Australia, Europe and Southeast Asia. His extensive experience living and working in multiple cities have brought about multiple perspectives and varying ways of thinking.

Before the merger with ADA, Simon was the CEO of Awake Asia and he was able to spearhead the geographical expansion of the company into multiple countries, including Indonesia, Philippines, Malaysia, Singapore and Thailand. Now with ADA, he is dedicated to bring forth the same energy and commitment to provide brands with data-driven, AI-enabled eCommerce solutions today and into the future.

Over the weekends, Simon can be seen cycling or running around Singapore. His longest ride pre-covid involved a 200km round trip to Malaysia for a Laksa.