In an ever evolving industry dominated by giants, data can make a big difference in acquiring fickle consumers who have an array of choices and the ability to switch carriers and devices easily.
Stories that data can tell for the telecommunications industry.
- When consumers are ready to change carriers or devices
- How telcos and device carriers measure up against their competitors from a country level to a geo hash level,
- How effective is the sales force in a given area
- Behaviour and characteristics of high value consumers.