Thought Leadership
Tap into talent, experience, and passion of ADA’s team of Data Specialists to answer the big burning questions of today.
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We offer you elevated digital advertising solutions, which combine the best of data science, technology, creative, and content. Think of your business proposal as Ceylon tea leaves and us as boiling water. Combined, we bring out the flavour (results) of your yet-to-be-realised ideas.
Level 03, Parkland 01,
No.33, Park Street,
Colombo 02, Sri Lanka
Enquiries:
+94 775 502 366
HR Inquiries:
+94 772 204 3895
Billings & Payments:
+94 772 919 708
Sanjini has over two decades of experience across multiple industries, including both agency and client side, bringing great success to industries locally and globally. She drives successful customer experience and ROI on offline and online platforms in the B2B and B2C space with well-planned strategies and deep data insights.
Tap into talent, experience, and passion of ADA’s team of Data Specialists to answer the big burning questions of today.
Sanjini has over two decades of experience across multiple industries, including both agency and client side, bringing great success to the FMCG, Telco, Technology, BFSI, Travel, as well as Retail and Manufacturing industries locally and globally. She drives successful customer experience and ROI on offline and online platforms in the B2B and B2C space with well-planned strategies and deep data insights.
As the Country Director of ADA in Sri Lanka, Sanjini leads a team of energetic young professionals with a vision to deliver the future of marketing by combining the best of data science, technology, creativity, and content, providing solid data-driven strategies coupled with a strong execution to deliver stellar results.
Best known as a disruptor, thought leader, and a mentor, she loves a good challenge and thrives on cultivating relationships with others to evolve and grow.
A poet at heart, she pens her thoughts in her free time – whilst balancing work and life as a proud single mother for her son, who is her source of inspiration, strength, and energy.
With more than 25 years of experience in Consumer Insights, Data Analytics, and Marketing across South Asia and Southeast Asia, Rozy serves as the Regional Practice Head of Business Insights & Analytics. She leads a team of passionate insight experts to provide data-driven solutions and harness positive business outcomes. Her team of data analysts, data scientists, business consultants, and industry experts work closely to collect invaluable data points, build relevant models, and extract the right consumer insights with the aim of driving better decisions in the corporate world.
Deep-diving into customer behaviour, analytics, and consumer insights has resulted in the strengthening of clients’ database via Data Enrichment, streamlining Customer Lifecycle Management (CLM) processes, and delivering Consumer Personas and Next Best Offer Models to trigger usage upliftment.
Previously as the Managing Director of Sri Lanka, she set up the local market operations and led the team of digital experts to deliver comprehensive data-led digital solutions. She has a track record of driving business results and maximizing profitability for over 1000 clients through exceptional digital marketing strategies on multiple platforms.
On a personal note, Rozy is exceptionally passionate about coaching and mentoring, and she looks forward to building the next generation of leaders.
To know about what she does and her plans for Business Insights & Analytics, contact her at rozy.laxana@ada-asia.com.