ADA is an award-winning digital agency in Singapore

Welcome to ADA
Digital Solutions Provider in Singapore

Small but nimble, we pride ourselves to be the master chiongsters. We don’t just do data, media and creative, but also foosball, yacht parties, and a whole lot of life together. We’re also kiasu, which has worked very well for our formidable clients who hate to lose.

ADA in Singapore

8 Eu Tong Sen Street #24-89,   The Central
Singapore 059818

Tel: +65 6532 2507

Anurag Gupta, COO of ADA

Anurag Gupta

Interim Country Director, Singapore

Anurag is an integrated communications leader, skilled at unlocking growth opportunities. As Chief of Agency and COO, Anurag leads all country teams with the objective of making ADA the leading digital marketing agency in each market.

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Anurag Gupta, COO of ADA

Anurag Gupta

With more than 25 years of experience in building integrated regional and global teams, managing agencies and large and global clients, Anurag is a marketing solutions champion, extremely skilled in building deep client relationships and unlocking new growth opportunities. Throughout his decorated journey, he has been in leadership roles across some of the best integrated communication agencies, such as Wunderman, WPP Team P&G, DDB, Geometry India, and Draft Worldwide East Africa, where he managed blue chip clients across industry sectors.

He is currently the COO of ADA, leading ADA’s country teams in major markets and regional marketing and ecommerce solutions teams based in Singapore and Kuala Lumpur. He is responsible for rapidly expanding the company’s portfolio in Asia with over 1,200+ brands in total.

More than 300 international, regional, and local awards have been credited to his work.

He is passionate about Bollywood and cooking and serving authentic Indian food

He mixes his passion for Bollywood and cooking to serve up explosive unique Indian flavors.

Summer Choo - ADA Singapore

Summer Choo

With over 15 years’ in global MNCs and her own start-up agency, Summer has vast experience in business management and is an advocate for data and technology propelled solutions. At ADA, she helms business development and optimisation of digital initiatives powered by data and technology for regional brands focusing on go-to-market strategies and acquisitions. Supported by a robust data engineering team, Martech analysts and automation partnerships, she drives holistic business solutions for transparent outcomes.

In her other life, she’s a yoga enthusiast and has great appreciation for coffee for someone who is quite caffeine intolerant. Coffee workshops or yoga retreats are on her holiday plans whenever possible.

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